Social Media: Not the Only Tool in the PR Shed

Albert Einstein once said, “I fear the day when technology surpasses our human interaction. The world will have a generation of idiots.” This quote resonates with me because, in the constantly evolving world of social media, I sometimes see the “social” aspect missing. Have you ever found yourself alone in a crowded room, a party or restaurant and noticed just how many people were more occupied with their smartphones than with observing what’s around them? Have you felt disconnected or almost panicked when you forgot your phone at home? In a world where we are always connected, we’re all guilty of it, but there is a time and a place for using these platforms. Social media is simply one tool in the PR toolbox.

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Second Helpings

Joe Biden, Ethel Mertz, Tonto, Ron Weasley, Ed McMahon, The Bad Cop, Rhoda Morgenstern – dependable sidekicks all.

Buchanan Public Relations, Mary Tyler Moore, Valerie Harper, Rhoda, sidekicks

The recent sad news of Valerie Harper’s ill health has me thinking about sidekicks.

Wikipedia says sidekicks can perform one or multiple functions, providing a counterpoint to the hero, an alternate point of view, or knowledge, skills, or anything else the hero does not have. Such as a love of processing invoices. But I digress.

TV sidekicks usually play a supporting role to the star. I like to think that’s what I do at Buchanan Public Relations. And, in a first for seconds, this spring’s meeting of the Public Relations Global Network will acknowledge the role of the second-in-command by offering a separate track for us. I can’t wait to spend time with my fellow second bananas from around the globe. I’m sure our sessions will be second to none.

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