The State of Earned Media 2023

Today, the earned media landscape is dramatically different than it was pre-COVID.

From rapid digital transformation, to shifts in resources and declining revenue, the media world has shrunk and narrowed, presenting fewer opportunities for true earned media.

Based on a survey of public relations professionals across the United States, The State of Earned Media 2023 reports on the current state of earned media in the U.S. and includes recommendations for brands striving to share their stories.

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As an award-winning, national communications agency, Buchanan Public Relations helps companies increase their chances of generating earning media coverage, and leverages dozens of additional channels to meet your audience where they are.