https://buchananpr.com/5-ways-to-develop-a-pitch-when-youre-out-of-ideas/ Philadelphia Public Relations Agency Wed, 01 Aug 2018 16:25:43 +0000 hourly 1 https://wordpress.org/?v=6.9.4 https://buchananpr.com/5-ways-to-develop-a-pitch-when-youre-out-of-ideas/#comment-45241 Wed, 07 Dec 2016 16:53:22 +0000 http://buchananpr.com/?p=3571#comment-45241 Great ideas, Joe. Here’s another:
In addition to reading industry publications, monitor the news media for keywords relevant to your client’s industry sector then, when appropriate, pitch one of their subject matter experts to contribute insight. Of course, this only works if the news is still fresh and moving.
Also, iidentify journalists who cover news in your client’s sector. Read their stories. Follow their social media profiles. Share their stuff. Send them story tips, even when it doesn’t directly benefit your client. Building a trusting relationship will keep you on their radar screen when they need an expert for a story.

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