The Battle for Public Relations during the Digital Revolution

  Should we ‘go digital?’ What are digital services?  Should we offer digital services? Are we still a public relations firm if we do? These are questions that leaders in the public relations world are fervently discussing with their teams around the conference table as the term “digital” becomes more deeply integrated into agency culture. … Keep reading

Why You Should Get Involved in your Local PR Community

If you’re anything like those of us here at Buchanan PR, your day is already jam-packed writing pitches, coordinating interviews, and producing content for your clients. There is hardly time in the day to fit in anything extra, much less take on an outside position with your local PR organization. However, if you can carve … Keep reading

PR in Court: How to Protect your Firm During Client Lawsuits

You may want to think twice before sending that email to your crisis client. Recently, the Pennsylvania Superior Court ruled that a company’s correspondence with its public relations firm with regard to legal advice is not protected under attorney-client privilege, which may leave your agency open to legal problems of its own. In BouSamra v. … Keep reading

Lights, Camera, Organization!

The last couple of months at BPR have been an exciting flurry of new cameras, lenses, audio equipment and learning experiences. As demand for video increased, it quickly became apparent that while building a new program, we needed to implement a unique system of organization. Of course, there is no “right way” to run your … Keep reading

It’s time for your client’s closeup: video in PR

As a former broadcast journalist, I never put much thought into the function of video outside a news room. I worked with video every day, but I took the marketing and public relations potential for granted. In fact, while the viewership of TV and conventional broadcast dwindles, video is booming in the marketing and public … Keep reading

Public Relations vs. Journalism

It’s 10:30 a.m. in the newsroom, and our newscast has just wrapped up. That’s when the calls start. My phone lights up, as pitches and press releases begin to pop up in my inbox. I wonder what it’s like to live the life of a PR representative – to supply information and connect sources with … Keep reading