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	Comments on: Beyond the Basics: Taking PR 101 to the Next Level	</title>
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		By: John Mallen		</title>
		<link>https://buchananpr.com/beyond-the-basics-taking-pr-101-to-the-next-level/#comment-6596</link>

		<dc:creator><![CDATA[John Mallen]]></dc:creator>
		<pubDate>Wed, 09 Jul 2014 02:21:54 +0000</pubDate>
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					<description><![CDATA[Well, one thing is certain and that is I fall into the ranks of being senior.  I have done a lot of thinking about the 50+ cohorts, not specifically for PR but for a wide range of sectors.

Having the availability of the workshops like those you suggest sounds good.  I like the &quot;Advanced Social Media&quot; for example. 

But I think there is a larger, more fundamental issue. At some point it is better to pass the reins to someone younger, one with a keen perspective on the field and the larger social context that sees the future as bigger than the past. I was there once. Others who are senior were as well,

Okay, then if the highly experienced one does not seek to continue in the role of the past number of years, he or she needs a different role going forward. Defining that role is, to me, the delicious challenge, and one I&#039;d like to do more work in. I think there is enormous opportunity in this society to develop an approach to enable vigorous, enthusiastic, capable seniors (and I don&#039;t want to even use THAT word) to develop a strategy and then hone skills for their (our) next round of value creation. 

I&#039;m working with some colleagues on Project Reset.

That&#039;s my 2-cents.]]></description>
			<content:encoded><![CDATA[<p>Well, one thing is certain and that is I fall into the ranks of being senior.  I have done a lot of thinking about the 50+ cohorts, not specifically for PR but for a wide range of sectors.</p>
<p>Having the availability of the workshops like those you suggest sounds good.  I like the &#8220;Advanced Social Media&#8221; for example. </p>
<p>But I think there is a larger, more fundamental issue. At some point it is better to pass the reins to someone younger, one with a keen perspective on the field and the larger social context that sees the future as bigger than the past. I was there once. Others who are senior were as well,</p>
<p>Okay, then if the highly experienced one does not seek to continue in the role of the past number of years, he or she needs a different role going forward. Defining that role is, to me, the delicious challenge, and one I&#8217;d like to do more work in. I think there is enormous opportunity in this society to develop an approach to enable vigorous, enthusiastic, capable seniors (and I don&#8217;t want to even use THAT word) to develop a strategy and then hone skills for their (our) next round of value creation. </p>
<p>I&#8217;m working with some colleagues on Project Reset.</p>
<p>That&#8217;s my 2-cents.</p>
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