Comments on: Finally Capturing the Unicorn https://buchananpr.com/finally-capturing-the-unicorn/ Philadelphia Public Relations Agency Wed, 01 Aug 2018 16:30:37 +0000 hourly 1 https://wordpress.org/?v=6.9.4 By: Nicole Lasorda https://buchananpr.com/finally-capturing-the-unicorn/#comment-44811 Tue, 11 Oct 2016 20:01:59 +0000 http://buchananpr.com/?p=3503#comment-44811 In reply to Beverly Payton M.A., APR.

Thanks for your kind words and added insight, Beverly. My colleagues and I pride ourselves on our background research and relationship-building with reporters.

]]> By: Beverly Payton M.A., APR https://buchananpr.com/finally-capturing-the-unicorn/#comment-44809 Tue, 11 Oct 2016 19:33:47 +0000 http://buchananpr.com/?p=3503#comment-44809 Kudos, Nicole. You are spot on about how to build a relationship with a journalist. As a former newspaper copyeditor and reporter, I can’t tell you how many off-target press releases and pitches we had to sift through every day to find the rare, precious newsworthy nugget that was relevant our readers.
My tips for media relations success are: Tell how this news is valuable to the target outlet’s audience. Read what the target journalist has been covering and hang your pitch on that whenever possible. Build a relationship with target journalists by occasionally sending them helpful tips that have nothing to do with your client or business and commenting on their blogs. Follow them in Twitter, connect in LinkedIn, etc. Judiciously engage them in social media but don’t use it as a pitching tool.

]]>