Comments on: Social Media: Not the Only Tool in the PR Shed

By: Kwan

Kwan — Thu, 28 Mar 2013 15:16:18 +0000

Great article, Jess. I agree that social is but one tool in the toolbox. However, social has a special role in that it should be integrated with all of the other tools. As you say, “The PR profession is largely based on human interaction and engaging with various audiences.” When done properly, social media is the most powerful tool to accomplish this. The other PR tools help provide the substance for the interaction and engagement, but social is the medium which allows this interaction and engagement to take place. (But then again I’m biased since I’m a social business cheerleader.)

Thanks for the emphasis on the importance that people and brands should effectively understand how to use all of the tools together to build something worthwhile. Yes, PR is constantly evolving these days, but some truths remain the same.

Cheers!

Kwan
@SocialKwan

By: David Landis

David Landis — Thu, 28 Mar 2013 14:23:59 +0000

Jess – Brian is a rockstar, I saw him years ago in SF. But I couldn’t agree with you more. Communications strategies aren’t one dimensional and a professional PR counselor analyzes a client’s needs, the proper strategy, the target audiences and the media they consume – be it traditional, online, social – or in your case, in person. Looking forward to meeting you – face-to-face – soon! Thanks for a great blog. Cheers, David

By: Anne Buchanan

Anne Buchanan — Thu, 28 Mar 2013 14:20:21 +0000

Jess —

Eloquently put. Sometimes the “shininess” of social media’s bling blinds us to the fact that relationships — real, human ones! — remain at the core of public relations.

Thanks for sharing your thoughts.