Buchanan PR Brings Home First Place Award at 2017 PRSA Philadelphia Pepperpots
Agency honored for exceptional work in the Special Events & Observations Category
PHILADELPHIA (November 17, 2017) – Buchanan Public Relations LLC, a full-service public relations, digital and crisis communications agency, announced today that the agency received a first place award at the Philadelphia Chapter of the Public Relations Society of America (PRSA)’s Pepperpot Awards Ceremony.
The Pepperpot Awards recognize the best-in-class PR campaigns, tactics and professionals. This year, nearly 100 entries were submitted in more than 25 campaign and tactic categories, and were judged independently by the San Diego chapter of PRSA.
Buchanan Public Relations was awarded a Pepperpot (first place) in the category of Special Events & Observances – seven days or fewer – budget more than $15K. The firm was awarded for its work on behalf of client Bimbo Bakeries USA, the U.S. arm of Grupo Bimbo, to increase brand awareness through promoting the 2017 Global Energy Race in the United States. The 10K race is held in 36 cities and 21 countries around the world – four in the United States (Philadelphia, PA; Long Beach, CA; Orlando FL; Phoenix AZ).
The campaign was literally a record-breaking success. A total of 46 local and national media stories mentioned the race, and 228 websites included the event listing. The race also earned a Guinness World Records® achievement for the most number of cities participating in the same 10K race on the same day.
“We are thrilled to be recognized for our work on the Global Energy Race,” said President Anne Buchanan, APR. “I am so proud of the work our team put into making this event a success.”
About Buchanan Public Relations
Buchanan Public Relations is a full-service public relations, social media and crisis communications firm. Its clients include large corporations as well as leading non-profits. The firm was a founding member of the Public Relations Global Network, a consortium of nearly 50 independently owned public relations firms around the world. For more information, please visit www.BuchananPR.com.
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