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Public Relations Blog & Commentary
Dear College Professor: Stop Wasting Our Time and Give Your Students a Meaningful Assignment
Anne Buchanan
Dear Professor: I have a bone to pick with you. After I do that, I am going to hand you … Keep reading
Congrats, You Graduated! Now Here’s How to Survive the Job Hunt
Abigail Sternberg
“Yay, you graduated! Now, you’re not a student. You’re just unemployed.” Sadly, that is an actual quote that was repeated … Keep reading
My Facebook Was Suspended: How to Get Your Facebook Profile Back
John Reynolds
On August 8, I woke up and checked Facebook. Except unlike other mornings, I was hit with this message: We … Keep reading
How Bandit Running is Changing the Game for Athlete Sponsorship
Paige Bowman
In sports, branding and sponsorship deals have long been the bedrock of athletes’ careers. Swooshes, stripes, and other logos often … Keep reading
Why There are Fewer AI Overviews in Google Search Results
Jon Ericson
You may have noticed changes in the Google search results pages (SERPs) over the past few months. A big part … Keep reading
3 Ways to Identify Sponsored Content
John Reynolds
Sponsored content. Branded content. Paid content. No matter what outlets call it, there’s no argument that it’s common to see … Keep reading
Social Listening vs. Social Monitoring – What’s the Difference?
Mikayla Ickes
In the dynamic world of digital communication, harnessing the power of social media is a critical element in any successful … Keep reading
How Google’s SGE is Changing the Search Game with AI Results
Jon Ericson
Wondering how Artificial Intelligence will influence the Google search engine results page? You’re not alone. So we went to Google … Keep reading
You Can’t Photoshop A Reputation: Where Princess Kate Failed
Anne Buchanan
I would be lying if I said I hadn’t speculated about the abdominal surgery that removed Princess Kate from the … Keep reading
Why Your Law Firm Marketing Strategy Must Include Media Relations
Anne Buchanan
One of the strongest marketing tools at a law firm’s disposal is a strategic media relations program. Earned media remains … Keep reading
The 5 Best Food and Beverage Marketing Campaigns of 2023
Staff
Good taste and notable presentation – important factors to consider both when whipping up a dish, and when constructing a … Keep reading
Great PR: When It Just Happens vs. When It’s Engineered
Anne Buchanan
“What great PR for that company!” That comment was made during one of the inspiring sports stories this weekend – … Keep reading
AI Image Generator Review
Jon Ericson
In the rapidly evolving world of web graphics and social media, Artificial Intelligence (AI) image generators have emerged as a … Keep reading
5 Simple Ways to Strengthen Your Writing
Staff
Writing, like public relations, is a craft. It is a craft that constantly changes, improves, and develops. You may still … Keep reading
Introducing Threads: Should You Be On The New Twitter?
John Reynolds
This week, Meta introduced its latest offering, Threads. A direct competitor to Twitter, this new social media platform provides users … Keep reading
The Grimace Shake: How McDonald’s Nailed the Art of User-Generated Content
John Reynolds
Social media trends come and go at lightning speed. However, every now and then, a trend emerges that captivates the … Keep reading
5 Question ChatGPT Challenge
Jon Ericson
Since ChatGPT was released in November of 2022 it has dominated the news. Everywhere are videos, stories, social posts, and … Keep reading
Buchanan Public Relations Hires Lauren Scully as Account Coordinator
Emily Stephens
PHILADELPHIA (June 6, 2023) – Buchanan Public Relations LLC, a full-service public relations, digital, and crisis communications firm in Bryn … Keep reading
How Public Relations Can Be Key for Achieving Your Environmental Goals
Emily Stephens
Sustainability. ESG. Greenwashing. We have all seen these terms tossed around about companies, in advertisements and throughout the media, but … Keep reading
The Threat of Fake News and Media Bias
Annie Speer
In today’s digital age, it is easier and faster than ever to access news from around the world. Our society … Keep reading
PR Peeps, Here is Another AI Tool You Can Start Using Immediately
Jon Ericson
Unless you’ve been living under a rock, you cannot have missed the groundswell of stories about ChatGPT and its potential … Keep reading
Got a Great Idea for a Super Bowl Promotion? Careful – or You May Earn a Penalty
Anne Buchanan
Got a Great Idea for a Super Bowl Promotion? Careful – or You May Earn a Penalty With the approach … Keep reading
Why You Need a Buyer Persona for Social Media (And How to Create One)
Meg Yocum
In sales and marketing, you’ll often hear about buyer personas – a detailed representation of the average consumer of the … Keep reading
You Graduated! Now What? Why You Should Consider Non-Traditional Post-Graduate Opportunities
Amelia Maxwell
Four years of college have come and gone and now you are faced with the expectation of immediately jumping into … Keep reading
My Company Won an Award – Now What?
Anne Buchanan
A Common question we hear from clients is, "Our company just won this award. How can we turn it into news? … Keep reading
Optimize Social Listening and Media Monitoring with Boolean Search
Annie Speer
What is a Boolean search? Boolean logic can be used for more than just Google searching; becoming a Boolean master … Keep reading
Beyond The Wall Street Journal and New York Times: Five Growing Media Outlets That Belong on Your Media List
Anne Buchanan
I was stopped at a PA Turnpike rest stop last week, gassing up for the final leg of my trip … Keep reading
A Social Shift: 5 New Best Practices in Social Media
Staff
By: Meg Yocum & Mikayla Ickes The other week, the BPR team attended the annual Social Media Day PHL conference … Keep reading
Why Every Communications Professional Should be Watching the January 6 Hearings
Anne Buchanan
I have been urging our team to tune into the January 6 hearings. My advice is not motivated by political … Keep reading
What’s Keeping Leaders Up at Night?
Anne Buchanan
Local Executives Have One Thing on Their Minds I attended a CEO Roundtable this morning featuring a panel of business … Keep reading
Vibe Check: Can you Communicate with your Gen Z Employees?
Mikayla Ickes
Long gone are the days that you will hear someone refer to something as “the cat’s pajamas” or call something … Keep reading
How to Provide Media Support for Different Size Law Firms
Emily Suhr
Law firms can range in size from individual attorneys in a solo practice to large law firms with thousands of … Keep reading
On the Record vs. Off the Record: Interview Options
Annie Speer
Anytime a source is considering speaking to the media, they should be informed of their options and understand the reporter’s … Keep reading
3 Things PR Pros Can Learn from Equestrians
Emily Suhr
For most people, horses are beautiful creatures that grace the covers of books such as Black Beauty and National Velvet. … Keep reading
Roses and Rejections: What The Bachelor Teaches Us About Creating Connections
Mikayla Ickes
On Monday nights at 8:00 p.m., the words, “Will you accept this rose?” echo in living rooms across America as … Keep reading
Shark Week: A Master Class in Building Audience Loyalty
Annie Speer
For one week each summer, sharks take over the airwaves on Discovery Channel. Now in its 33rd year, Shark Week … Keep reading
How To Turn Attorneys into Thought Leaders
Maria Lynn
People often want to know how we get our attorney clients quoted in high-visibility publications. While there is no single … Keep reading
PR for Law Firms: 3 Questions to ask a Partner to Surface Great Story Ideas
Anne Buchanan
We are often asked how to build a strong public relations program for a law firm. There are lots of … Keep reading
What Makes a Partner a Good Source for the Media?
Mikayla Ickes
Pitching attorneys to the media as subject matter experts is an effective way to bring exposure to a particular law … Keep reading
Want More Women Leaders? Look to the White House
Renee Cree
It’s no secret that public relations is a female-dominated industry; according to a 2018 survey in the Public Relations Review, … Keep reading
Maintaining Employee Morale Through the Pandemic
Maria Lynn
Towards the beginning of the pandemic, employers were pushing out messaging that revolved around the importance of building a strong … Keep reading
What Our Leaders—Past and Present—Can Teach Us About Communicating
Renee Cree
The Presidency of the United States is the Highest Office in the Land and with a new administration poised to … Keep reading
Communications on Election Day: What’s the Best Approach
John Reynolds
Even if you lived under a rock, I’m confident you would still be aware that Tuesday is (finally) Election Day. … Keep reading
How To Wow a Prospect From Behind a Mask
Anne Buchanan
Our team had a new experience this week. We pitched for a piece of new business, in person, wearing masks … Keep reading
The Dangers of Trying to Time the (Media) Market
Anne Buchanan
We recently encountered a client situation that is becoming increasingly common. Our client, a global consultancy, wanted our help in … Keep reading
A Tale of Two Vatican City Interns
Maria Lynn
Two of our team members, Maria and Taylor, participated in the same college internship during different years before coming to … Keep reading
7 Tips to Help Recent Grads Land a Job During COVID-19
Lauren Force
As the internship manager at BPR, I’ve received dozens of emails in recent months from prospective interns and entry-level candidates … Keep reading
Shifting Into a Higher Gear
Anne Buchanan
Several weeks ago, I embarked on a solo bike ride on one of my favorite bike trails – The Great … Keep reading
Work-Life Balance During COVID-19’s Summer Months
John Reynolds
In May, Buchanan PR VP Renee Cree posted a blog about how employers must consider the mental health of their … Keep reading
2020: the Year of “What’s Next?!”
Nicole Lasorda
How to Be Prepared for Whatever the Year Throws at You Starting with a pandemic that effectively shut down many … Keep reading
Scams and Misinformation: An Underlying Pandemic
Renee Cree
As we try to find our footing and ensure our physical and mental health during COVID-19, there is another virus … Keep reading
Performative Allyship Is Not Enough- How To Be An Authentic Ally In Your Pride Messaging
Liam McCaffery
Every June, companies big and small roll out the rainbow carpet to celebrate Pride Month. Since the Stonewall Riots of … Keep reading
You Were Missing Out on TikTok Before the Pandemic, and You’re Definitely Missing Out Now
Katie Byrne
In early March, AE Lauren and I attended Social Media Marketing World. We participated in dozens of incredible sessions and, … Keep reading
How To Maintain Your Office Culture When Working Remotely
Maria Lynn
We have not attended in-person staff lunches in months. We miss “Bagel Tuesdays.” We have not heard the pups running … Keep reading
Graduation- An End, But More Importantly, a Beginning
Taylor Gray
-Taylor Gray and Liam McCaffery Graduation. The culmination of your academic career. A moment in the spotlight. The chance to … Keep reading
How to Work with the Media Successfully During COVID-19 Pandemic
John Reynolds
The news cycle is moving at a rapid pace, and it’s nearly impossible to go a day without seeing a … Keep reading
Consider Employees’ Mental Health in Striking the Right Balance after COVID-19
Renee Cree
A recent survey published by the Kaiser Family Foundation found that about 45 percent of Americans feel that stress related … Keep reading
How to Use PR to Get Through All COVID-19, All the Time
Katie Byrne
Nearly six months ago, I wrote a blog detailing how part of being a PR professional is constant news consumption, … Keep reading
In a Crisis, Make Sure Your Message is Clear
Renee Cree
In times of crisis, one of the most important things to keep in mind is clarity and consistency of message. … Keep reading
Thoughtful Brand Communications During the Coronavirus
Lauren Force
As the coronavirus pandemic continues to unfold, you can hardly turn on the TV or open the newspaper without being … Keep reading
How Brands are Responding to the Coronavirus
Lauren Force
Every other Wednesday, fellow account executive Katie Byrne and I host a Facebook Live show called Buchanan Buzz, where we … Keep reading
Coronavirus and COVID-19 Communications: What Clients and the Public Want to Hear in a Crisis
Anne Buchanan
For those of us in the public relations business, the last week has been a 24/7 blur of news consumption, … Keep reading
Paying It Forward
Jon Ericson
Our president surprised each of us with a crisp $50 bill at the holiday party. The only conditions were that … Keep reading
The PR Problem in Baseball
Katie Byrne
When the Houston Astros won the World Series late in the fall of 2017, the country rallied around the young team … Keep reading
Disney Takes Its Brand to Streaming
Alison Nieto
$15.99 a month for Netflix. $11.99 a month for Hulu. $8.99 a month for Amazon Prime Video. $14.99 a month … Keep reading
Try a Little Empathy
Katie Byrne
We often take informational interviews at our office and recently, I’ve had quite a few people ask what my favorite … Keep reading
Happy Fall Y’all.
Nicole Lasorda
We’re now firmly ensconced in autumn – the time of leaves changing, sweaters, bonfires and pumpkin EVERYTHING. We eat it, … Keep reading
The NBA’s Massive PR Crisis
John Reynolds
One tweet. That’s all it took to tarnish the relationship between the NBA and China – possibly forever. Wait, what’s … Keep reading
When Should PR be Brought Into the Mix?
Anne Buchanan
(Or, “Why Do We Always Get Invited to the Party So Late?”) In the last ten days, we have received … Keep reading
A Request to Refrain from the Reboot
Taylor Gray
To reboot or not to reboot? That is the question. And for some reason has been, for as long as … Keep reading
Reflections on the U.S. Women’s Soccer Team’s Image
Natalie Minella
Over the last few weeks, the United States Women’s National Soccer Team was thrust into the national spotlight as they … Keep reading
6 Tips for Staying Genuine in Today’s Influencer Culture
Bailie Pelletier
As the relevance of social media persists, a new era of marketing has begun. Influencer marketing, now a billion-dollar industry, … Keep reading
A Tale of Two PR Strategies: Lori Loughlin vs. Felicity Huffman
Bridget Forde
The college admissions scandal paints an ugly picture of everyone involved: wealthy, entitled parents who used their copious amounts of … Keep reading
A Closer Look at the Top 4 Threats Facing Journalism in 2019
Megan Keohane
As briefly referenced in another recent blog post, last month, Cision issued its 10th annual State of the Media report, … Keep reading
Music’s Mysterious Messages
Gabby Llopiz
The music world has a way of constantly outdoing itself. From insane tours, to dropping albums seemingly overnight, musicians are … Keep reading
Don’t Be the Next #PRFail
John Reynolds
There are 6.4 public relations professionals for every news reporter, according to a Bloomberg report last week. With such a … Keep reading
Tiger Woods and His Evolving Brand
Jane Ross
With his career riddled with successes and scandals, Tiger Woods’ 23-year journey in professional golf has run the gamut. Woods’ … Keep reading
Where are the Relations in Public Relations?
Van Agens
When I was in school, my professors and other experienced mentors my school hosted, encouraged my peers and me to … Keep reading
Press Release vs. News Release: Why It Matters
Anne Buchanan
When I began my public relations career three decades ago, there was a certain – shall we say – hierarchy … Keep reading
Public Relations Trends: How To Stay Ahead
Gabby Llopiz
Artificial intelligence is taking the world by storm, highlighted a few months ago by one of our blog posts, AI … Keep reading
Racism in Fashion – Where are the PR Teams?
Nicole Lasorda
I follow the fashion industry pretty closely. Fashion is a love of mine and, of course, I love public relations. … Keep reading
6 Tips for the Junior PR Professional
Megan Keohane
Whether you’ve recently made the jump from intern to full-time employee, or are a year into your first real-world position … Keep reading
How to Follow Up with the Media
4 Questions to Ask Yourself Before Following Up
John Reynolds
We’ve all been there. You’ve crafted a genius pitch, built the perfect media list, and even added a witty and … Keep reading
What is SEO?
Katie Byrne
A few months back, I wrote a blog discussing the many hats a PR practitioner wears. Given the variety, we … Keep reading
Fyre Festival: Burning Bridges and Ethics in PR
Gabby Llopiz
The communications industry is no stranger to ethical dilemmas. Communications professionals are all trying to push out positive content about … Keep reading
Top 3 PR Fails and Wins of 2018
Nicole Lasorda
2018 was quite a year. We experienced so many highs and many lows of all types. In my quest to … Keep reading
Where Are They Now?
Maureen Bell Teaches At-Risk Youth in Desert
Anne Buchanan
INTERNED IN: 2013 EDUCATION: Temple University, 2012, B.A. Communications with a concentration in PR
Twiddle Your Thumbs, Surf the ‘Net, then Get Ready for 2019
Nicole Lasorda
Ahh December – the time when our personal lives get crazy, but the PR world slows down a little (yeah, … Keep reading
#FacebookDown? No Problem for These Companies
John Reynolds
Last week, the world went into a tizzy when Facebook and Instagram were temporarily down. Immediately, it seemed as if … Keep reading