Snapchat Vs. Instagram Stories – Which Is Better For Your Business?

Full disclosure: I began writing this post about how Instagram Stories are better for businesses than Snapchat based on the level of engagement they can elicit from consumers. Then halfway through my draft, Snapchat released its most recent update, allowing users to include website links in snaps. Game. Changer. Given how quickly these platforms are … Keep reading

PR 101: 4 Public Relations Tips Every Brand Needs to Remember

As PR people, it’s in our nature to be hyper-sensitive to the issues and possible outcomes in every situation (I’m pretty sure this is why my friends think I’m a pessimist). We take each scenario and run through all the positive and negative implications, thinking about ways to either capitalize on or minimize the impact … Keep reading

3 SEO Goals You Can Accomplish in 2017

For many people, the beginning of February means the glow of New Year’s resolutions has worn off and new routines are starting to set in. Nevertheless, there is still a chance for companies to make the commitment to improve their SEO performance in 2017. While ranking first for all target keywords is likely not in … Keep reading

Four Quick Ways to Enhance Your Website

There are myriad factors to consider when assessing the quality of a website—from aesthetic design and layout to the type of content presented and its overall standing in search engines. Sometimes, planning basic website improvements becomes a trip down the rabbit hole, with conversations jumping from slight modifications in copy to whole-scale redesigns. Nevertheless, for … Keep reading

Five Ways to Measure the Strength of Your Website

Competing for attention on the internet is a strenuous task. Strategically using keywords, frequently updating social media profiles and producing a never-ending amount of content for blogs and websites are all vital steps in developing and maintaining a dominant online presence. While it is relatively clear what components can contribute to a successful web campaign, … Keep reading