Social Media

Niche Powerhouses: Recognizing the impact of microinfluencers 

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Among the various marketing strategies that have emerged in recent years, influencer marketing has proven to be a potent tool for boosting brand visibility and driving sales. While macroinfluencers have dominated the scene for a while, it’s important for businesses to recognize the value of utilizing microinfluencers as well. These individuals may not have millions … Keep reading

Will “X” be successful? What we can learn from past rebrands

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In the fast-paced world of social media, staying relevant is a constant challenge for platforms seeking to maintain their user base and attract new audiences. Twitter, the iconic microblogging site, has recently embarked on a daring journey to reinvent itself as “X.” This move is an effort towards Elon Musk’s end-goal of turning the platform … Keep reading

Scrub Your Social Media Before the Next Scandal Strikes

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You’ve seen it by now. Another celebrity, athlete or reporter’s dirty laundry dug up from their social media archives and unveiled to the public. The New York Times tech reporter, Sarah Jeong, received a bitter welcome recently when, shortly after joining the editorial board, Internet sleuths uncovered her years-old scathing tweets against white people. Simple ‘likes’ on social media posts aren’t immune to scrutiny either. After ABC’s The Bachelorette premiered this summer, winner Garrett Yrigoyen was thrust into the spotlight when controversial ‘likes’ of his were discovered on Instagram and Twitter.

Scrub Social MediaThis phenomenon of digging up inflammatory social media posts is a relatively new one, and one with potentially damaging consequences. It can tarnish a person’s reputation, knock their credibility and throw their career in jeopardy. And it seems to be happening primarily to those who have it all… until they don’t.

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Snapchat Vs. Instagram Stories – Which Is Better For Your Business?

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Full disclosure: I began writing this post about how Instagram Stories are better for businesses than Snapchat based on the level of engagement they can elicit from consumers. Then halfway through my draft, Snapchat released its most recent update, allowing users to include website links in snaps. Game. Changer. Given how quickly these platforms are … Keep reading

PR 101: 4 Public Relations Tips Every Brand Needs to Remember

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As PR people, it’s in our nature to be hyper-sensitive to the issues and possible outcomes in every situation (I’m pretty sure this is why my friends think I’m a pessimist). We take each scenario and run through all the positive and negative implications, thinking about ways to either capitalize on or minimize the impact … Keep reading

3 SEO Goals You Can Accomplish in 2017

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For many people, the beginning of February means the glow of New Year’s resolutions has worn off and new routines are starting to set in. Nevertheless, there is still a chance for companies to make the commitment to improve their SEO performance in 2017. While ranking first for all target keywords is likely not in … Keep reading

Four Quick Ways to Enhance Your Website

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There are myriad factors to consider when assessing the quality of a website—from aesthetic design and layout to the type of content presented and its overall standing in search engines. Sometimes, planning basic website improvements becomes a trip down the rabbit hole, with conversations jumping from slight modifications in copy to whole-scale redesigns. Nevertheless, for … Keep reading

Five Ways to Measure the Strength of Your Website

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Competing for attention on the internet is a strenuous task. Strategically using keywords, frequently updating social media profiles and producing a never-ending amount of content for blogs and websites are all vital steps in developing and maintaining a dominant online presence. While it is relatively clear what components can contribute to a successful web campaign, … Keep reading