Among the various marketing strategies that have emerged in recent years, influencer marketing has proven to be a potent tool for boosting brand visibility and driving sales. While macroinfluencers have dominated the scene for a while, it’s important for businesses…
In the fast-paced world of social media, staying relevant is a constant challenge for platforms seeking to maintain their user base and attract new audiences. Twitter, the iconic microblogging site, has recently embarked on a daring journey to reinvent itself…
You’ve seen it by now. Another celebrity, athlete or reporter’s dirty laundry dug up from their social media archives and unveiled to the public. The New York Times tech reporter, Sarah Jeong, received a bitter welcome recently when, shortly after…
Full disclosure: I began writing this post about how Instagram Stories are better for businesses than Snapchat based on the level of engagement they can elicit from consumers. Then halfway through my draft, Snapchat released its most recent update, allowing…
As PR people, it’s in our nature to be hyper-sensitive to the issues and possible outcomes in every situation (I’m pretty sure this is why my friends think I’m a pessimist). We take each scenario and run through all the…
For many people, the beginning of February means the glow of New Year’s resolutions has worn off and new routines are starting to set in. Nevertheless, there is still a chance for companies to make the commitment to improve their…
There are myriad factors to consider when assessing the quality of a website—from aesthetic design and layout to the type of content presented and its overall standing in search engines. Sometimes, planning basic website improvements becomes a trip down the…
Competing for attention on the internet is a strenuous task. Strategically using keywords, frequently updating social media profiles and producing a never-ending amount of content for blogs and websites are all vital steps in developing and maintaining a dominant online…
When it comes to building a professional network, most of us PR pros (or anyone in the working world, for that matter) know that having an active presence on social media is more important than ever before. In fact, I…
In today’s day and age, public relations needs to have a tangible return, as is the case with any business investment. However, the outcomes of a PR program, such as public perception, consumer attitudes or brand loyalty, are difficult to…
