The Conference was Established in 2013 by Social Media Examiner Founder Michael Stelzner
PHILADELPHIA (March 25, 2019) – Buchanan Public Relations LLC Assistant Account Executives Katie Byrne and Lauren Force attended the world’s leading social media conference, Social Media Marketing World, at the San Diego Convention Center from March 20 to March 22. Thousands of marketers from all over the world convened in California for three days of hands-on workshops, sessions in 17 specialized tracks, keynote speeches, networking events and beautiful weather.
The conference’s more than 100 expert speakers included: Michael Stelzner, founder of Social Media Examiner and Social Media Marketing World; Mari Smith, a leading Facebook expert; Mark Schaefer, an internationally recognized social media marketing expert and author; Ann Handley, chief content officer of MarketingProfs; Christopher Penn, analytics guru and dozens of others.
“One of the key takeaways I learned from Social Media Marketing World is the ever-increasing importance of video,” said Force. “Videos don’t need to have a high production value to earn engagement. In 2019, consumers prefer brands to share their human side, and the way they’re doing that is though Facebook and Instagram Lives, as well as Instagram Stories.”
Some of Byrne and Force’s favorite sessions delved into Facebook ads, measurement and analytics, video creation, LinkedIn marketing, blogging and how to grow organic content.
“In order to create highly engaging and appealing content for your audience, it is crucial that you explore your website and social profiles’ analytics,”
said Byrne. “Many of the sessions I sat through reiterated the importance of knowing where your audience is and what content they consume on each platform, so you can better understand what will draw them to yours.”
More than 40,000 marketers have attended events held by Social Media Examiner, which include Social Media Success Summit, Facebook Success Summit, Small Biz Success Summit, Blogging Success Summit, and, seven previous Social Media Marketing World conferences.
Next year’s Social Media Marketing World will take place in San Diego from March 1 to March 3, 2020.
About Buchanan Public Relations
Buchanan Public Relations is a national public relations firm based in Philadelphia that specializes in public relations, digital and social media, and crisis communications. Its clients include major brands in healthcare, professional services, consumer packaged goods and financial services. The firm was a founding member of the Public Relations Global Network, a consortium of 50 independently owned public relations firms around the world. For more information, please visit buchananpr.com.
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