PHILADELPHIA — Buchanan Public Relations announced today the launch of its Data Center Practice, a dedicated offering designed to support data center developers and operators as they engage with communities and navigate public approval processes.
As data centers expand throughout the region and across the country, projects are increasingly intersecting with local governance structures and greater public scrutiny. Because data centers are essential infrastructure, Buchanan’s new practice is designed to address the communications challenges that often emerge early in the development process.
“Data centers power everything from hospitals to local businesses, but getting them approved requires more than technical merit,” said John Reynolds, Co-Owner and Principal of Buchanan PR. “We’re seeing projects face resistance because communities feel surprised or uninformed. Our role is to help teams anticipate concerns and engage early to explain complex issues clearly, before narratives take shape.”
The Data Center Practice provides strategic counsel in areas including:
- Early‑stage messaging and narrative development
- Briefings for local officials and planning commissions
- Translating technical challenges and resolutions to issues related to energy and water use, noise, and site selection into plain language
- Sequencing outreach to avoid surprise and the spread of misinformation
- Developing content and providing comprehensive support related to public meetings, hearings, and listening sessions
Buchanan’s approach emphasizes early and transparent communication to help teams reduce risk and keep projects moving through a wide range of regulatory environments.
The practice builds on the agency’s experience advising organizations navigating local approvals and public scrutiny around large‑scale infrastructure projects.
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Buchanan Public Relations is a full-service public relations, social media and crisis communications firm. Its clients include large corporations as well as leading non-profits. The firm is a founding member of the Public Relations Global Network, a consortium of more than 50 independently owned public relations firms around the world. For more information, please visit www.buchananpr.com.