PHILADELPHIA (August 22, 2019) – Buchanan Public Relations was recently announced as an honorable mention recipient in PR Daily’s Media Relations Awards in the Trend Pitch or Newsjacking category for its campaign that secured more than 3,000 news stories for client Pepper Hamilton LLP.
PR Daily’s Media Relations Awards celebrates teams, organizations and consultants that have redefined the field with their groundbreaking work. As an honorable mention recipient in the program, Buchanan Public Relations joins an elite group of past recipients, including Domino’s Pizza, L’Oreal USA, Glad Product Co., Anheuser-Busch, Children’s Hospital of Wisconsin, and the American Kidney Fund.
Buchanan Public Relations was chosen from a wide pool of entries to receive an honorable mention in the Trend Pitch or Newsjacking for the impact of its newsjacking campaign.
The campaign began on August 7, 2018, when Tesla CEO Elon Musk tweeted that he was considering taking Tesla private, and that funding was secured. Buchanan Public Relations recognized the mainstream media traction his tweet was receiving and spotted an opportunity to cycle a legal expert into the story. As the story continued to evolve, Buchanan Public Relations tapped other attorneys and found unique ways to keep our experts cycled into the news. To date, the newsjacking pitch led to 58 interviews or requests for comments, resulting in more than 3,000 stories mentioning a Pepper Hamilton attorney.
“Buchanan Public Relations set themselves apart from an outstanding field of applicants. Their work was exceptional and displayed their innovative strategies for achieving success. Congratulations, Buchanan Public Relations. We look forward to your continued success,” said Brendan Gannon, marketing manager for awards programs at Ragan Communications.
“We’re so thankful that Ragan Communications recognized us for our work in newsjacking,” said John Reynolds, Account Supervisor and Director of Media Relations at Buchanan Public Relations. “It’s amazing to see how one strategic pitch is able to garner such attention among the media. This was a total team effort, and I’m proud of our team for always finding unique ways to cycle our clients into a news story.”
About Buchanan Public Relations
Buchanan Public Relations is a full-service public relations, social media and crisis communications firm. Its clients include large corporations as well as leading non-profits. The firm was a founding member of the Public Relations Global Network, a consortium of 50 independently owned public relations firms around the world. For more information, please visit https://buchananpr.com.
About Ragan Communications
Ragan and PR Daily run 11 awards programs each year, including the Digital Marketing & Social Media Awards, PR Daily Awards, Employee Communications Awards, and Video & Visual Awards. Judged by globally regarded experts and featuring multiple categories, these programs honor the top work in communications, PR, marketing and media.
Ragan Communications operates two of the top news and information sites for the PR and corporate communications industries: PRDaily.com and Ragan.com. Together, these daily news sites attract more than 700,000 global visitors monthly.
Ragan is the leading provider of conferences and online training for PR, media relations, and corporate communications professionals.
The company also produces RaganTraining.com, the industry’s leading video and online education portal.
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