Although I’m still a newbie in the world of public relations, there are several things I’ve already realized I will face throughout my career that will cause stress, panic, and probably even make me question my sanity. These are situations that PR professionals deal with on the regular. Allow these dogs to further explain.
1. When there’s a typo – or worse, multiple typos – in an article about a client:
I can’t bear to read on.
2. Not getting a single response to the amazing pitch you just spent the entire day perfecting:
Please…anyone?
3. Hearing people use “PR” as a verb:
No, I cannot “PR” this for you.
4. When your friends and family ask what you do for a living for the umpteenth time:
To be honest, sometimes I’m not entirely sure.
5. When tasks are added to your “To-Do” list faster than you can check them off:
It’s like I’m getting nowhere!
6. When something goes wrong with Mail Merge:
You’ve foiled me again, technology.
7. Always being at least a little sleep-deprived:
“PR is not a 9 to 5 job” is our mantra.
8. Getting to go to all kinds of events and parties, but not being able to enjoy them because you’re just there to make sure things run smoothly for your client:
9. When a social media site goes down just when you need to post something important:
What did I do to deserve this?
10. Thinking of the PERFECT campaign idea when you wake up in the middle of the night… and then completely forgetting it in the morning:
Despite these difficulties, we PR practitioners love what we do. It’s the unexpected challenges we face on a daily basis that keep our jobs exciting and make our successes that much sweeter. So, go ahead and call us crazy for enduring more stress than any one person should, but we’re perfectly happy with our career choice!