This is our public relations blog.
For most data center projects, the public narrative begins long before a developer ever enters the room. In many cases, residents first learn something from a zoning notice, a site plan circulating on Facebook, or a neighbor who heard a rumor. By the time a team is ready to explain the project, the community has … Keep reading
Over the past year, I’ve noticed a shift in the conversations I’m having about media relations. When we’re hiring for open positions, for example, we often ask interview candidates where they get their news. Years ago, these answers were usually what you’d expect: “The Wall Street Journal, New York Times, The Philadelphia Inquirer…” Over … Keep reading
Working at a Philadelphia‑based professional services firm that welcomes new interns each semester and hosts apprentices twice a year, we see firsthand how critical it is to prepare young people for the transition from classroom learning to professional life. For many students, that transition is no longer straightforward. The world today is defined by rapid … Keep reading
Across Pennsylvania, data centers are shifting from conceptual discussions to real projects with real impacts. Sites are being rezoned, substations expanded, and parcels once overlooked are now scrutinized. This rapid shift is creating friction because development timelines and community transparency expectations are sometimes misaligned. The result is a widening gap. State and regional leaders … Keep reading
When Tree Hut debuted its new visual identity in December, the company framed the update as a “glow-up,” intended to reflect growth and self-expression. While the company emphasized that its formulas would remain unchanged, the response online focused almost entirely on the new look, with many longtime customers describing it as “cheap,” “childish,” and a … Keep reading
When you think of Wicked, you can’t help but picture pink and green, flying monkeys, and Cynthia Erivo belting out that final note as she soars into the sky defiantly. Last week, I had the opportunity to see Wicked: For Good. As someone who has seen the first Wicked movie three times, I was incredibly excited. Although Wicked is an entertaining movie … Keep reading
Hershey’s Christmas tree. Those three words bring a flood of memories to many. In 1989 Hershey’s launched its “Christmas Bells” advertisement – the classic dance of red, green, and silver kisses to the tune of “We Wish You a Merry Christmas.” Originally created using stop animation, the advertisement has been updated over the years and … Keep reading
For days now, the Pentagon’s new press rules have been weighing heavily on me as a professional communicator. You’re probably aware by now that under these new rules, journalists’ ability to independently solicit information is incredibly limited. Only a few outlets agreed to the Defense Department’s press rules – One America News, The Federalist and … Keep reading
Have you ever felt like you truly know a celebrity, influencer, or podcast host, almost as if they were one of your friends? If so, you’ve experienced a parasocial relationship. With Halloween around the corner, it’s easy to see why parasocial relationships can sometimes feel a little paraNORMAL, like a ghost of a friendship that … Keep reading
From her New Heights podcast experience with Travis and Jason Kelce, her Instagram engagement announcement with Travis, and her upcoming album, The Life of a Showgirl, releasing this week, Taylor Swift has again been dominating headlines recently. In a previous blog post, we explored the phenomenon that is Swift’s media strategy. As a newer BPR … Keep reading