At Buchanan Public Relations, we understand the importance of reaching diverse audiences through authentic and meaningful channels. This Black History Month, we want to shine a light on traditionally Black-based media outlets that offer businesses a valuable opportunity to connect with the African American community. While these publications may not always boast the same size as mainstream outlets, they provide a unique and strategic platform to share your news, elevate your brand, and engage with an audience that is often underrepresented. Leveraging these media outlets not only strengthens your marketing efforts but also helps build long-term relationships with a diverse, loyal audience. Here’s a look at a few African American media outlets that businesses should consider including in their communications strategy.
Founded in 1884, The Tribune is the oldest continuously published African American newspaper in the United States. For over a century, it has provided a vital platform for Black voices, covering civil rights struggles, local and national politics, education, and cultural achievements. Throughout its history, The Tribune has championed Black-owned businesses, social justice initiatives, and voter engagement, making it a pillar of Philadelphia’s Black community.
Founded in Philadelphia, it is known for its bold investigative journalism, The Independent amplifies underrepresented voices and covers critical issues affecting the Black community worldwide. From politics and systemic injustices to cultural and artistic contributions, The Independent brings a global perspective to Black experiences, shedding light on stories that often get overlooked in mainstream media.
Since its launch in 1970, Essence has been a defining voice for Black women, celebrating their beauty, resilience, and achievements. The magazine covers everything from fashion, beauty, and wellness to business, politics, and social justice, offering inspiration and empowerment to generations of Black women. Its annual Essence Festival has become a major cultural event, drawing thousands to New Orleans each year to celebrate Black culture, music, and excellence.
Established in 1905, the Chicago Defender was a driving force in the Great Migration, encouraging Black families in the South to seek better opportunities in the North. The paper played a pivotal role in advocating for civil rights, including early calls for integrating the military and exposing racial injustices. Today, it continues to serve Chicago’s Black community, covering stories on politics, business, education, and cultural movements.
One of the most influential Black newspapers in the country, the Pittsburgh Courier, was a major voice in the fight for civil rights. During World War II, it launched the Double V Campaign, calling for victory against fascism abroad and racial injustice at home. The Courier has been a powerful advocate for Black workers, athletes, and artists, and today, it remains a trusted source for news.