Faithful Friends Animal Society
Category: Media Relations & Storytelling – Grand opening events
Industry: Nonprofit
The Challenge
Faithful Friends Animal Society, a leading Delaware animal welfare organization, opened a new, expanded facility designed to increase veterinary services and improve animal care. The organization needed broad awareness of the opening, strong local media attendance, and coverage that highlighted the facility’s impact on the community and state.
Our Approach
We developed a media strategy focused on giving reporters meaningful, early access and clear story angles.
What Our Team Did:
- Offered The News Journal, Delaware’s most-read outlet, an exclusive early tour and interviews
- Drafted a press release highlighting the facility’s expanded services
- Pitched all major Delaware outlets and Philadelphia TV stations
- Attended the event to capture photos and video for outlets unable to attend
- Distributed a full media package immediately following the ribbon-cutting
The Results:
- Secured two in-depth stories from The News Journal
- Hosted five outlets on-site for the ribbon cutting: 6ABC, NBC10, WDEL, Delaware Live, and Delaware First Media
- Earned coverage from Delaware Business Now using our press materials
- Generated 31 total stories across print, digital, TV, and radio
- Drove increased donations and several on-site adoptions during the opening