Public Relations & Media Relations
Media relations is most effective when it centers around what is genuinely worth paying attention to. Buchanan PR helps clients uncover what’s truly newsworthy inside their organizations and shape stories that earn attention – for the right reasons.
Our team brings experience from both sides of the newsroom. We know how reporters work and how stories come together. We help clients prepare, refine and deliver messages that add value to the conversations happening in their industry.
How we support your story:
Earned media outreach
Earned media outreach
Story development & messaging
Story development & messaging
Media training & interview prep
Media training & interview prep
Press release development & distribution
Press release development & distribution
Press kits & media materials
Press kits & media materials
Newsjacking & rapid response
Newsjacking & rapid response
Pre-briefs & embargoed outreach
Pre-briefs & embargoed outreach
Grand opening & ribbon-cutting events
Grand opening & ribbon-cutting events
Product launch announcements
Product launch announcements
Deskside meetings, op-eds and letters to the editor
Deskside meetings, op-eds and letters to the editor
Outcomes you can expect:
Increased quantity and higher quality media coverage
Increased quantity and higher quality media coverage
Message discipline during interviews
Message discipline during interviews
Stronger relationships with members of the media
Stronger relationships with members of the media