Buchanan Public Relations & Communications: A New Look for a New Era

For nearly 30 years, Buchanan Public Relations has helped organizations across Greater Philadelphia and beyond to own their stories.

Today, we’re proud to unveil a refreshed brand that reflects who we are today, how we’ve evolved and where we’re headed next.

Our Purpose

Our mission is to build trust and credibility, challenge the ordinary and protect reputations through expert, tailored public relations and communications solutions.

Though, this purpose is nothing new for us – it’s always been the point. What’s different now is the fresh energy we bring and our renewed commitment to helping people understand who you are, why you matter and what you stand for. Sometimes, that means boldly telling a story that’s never been told. Other times, it means fiercely protecting the reputation you’ve worked hard to build.

As an award-winning communications agency specializing in public relations, digital communications, crisis management, content development and media relations, Buchanan has always believed that strong communications drive meaningful results. Strategy remains at the center of everything we do, helping our clients move forward with confidence.

In fact, we’ve added “Communications” right into our name, because we are more than publicists – we’re an extension of your team.

Our Look

Our new visual identity reflects the evolution of Buchanan – from our entrepreneurial beginnings to the modern, integrated communications agency we are today.

The new brand is bold and energized, but not in a way that shouts. It’s confident. Intentional. A little sharper. A little more alive.

We’ve carried forward elements of our past and paired them with a renewed sense of momentum. Our new Buchanan Blue, along with the gold, is brighter, more dynamic and more forward-looking. The marriage of these colors is symbolic of both grounding us and pushing us ahead. The burgundy color is a direct nod to our earlier branding – a reminder of the foundation that’s carried us here and the relationships that continue to define us. The rest of the palette introduces contrast and movement.

Our Name

When Anne Buchanan founded the firm in 1998, she established a reputation for excellence, integrity, creativity, and hard work that quickly became recognized across industries throughout the region.

That reputation is deeply important to co-owners Meg Yocum and Johnny Reynolds, who helped build Buchanan under Anne’s mentorship for more than a decade before the torch was passed. We proudly retain the Buchanan name because it represents a standard and a set of expectations that we’re proud to meet every day.

The name honors our history, calling back to the strong foundation on which we continue to grow.

Our Values

Our values today aren’t much different than the values we’ve held for almost three decades. The only difference is that we’ve gotten better at articulating them.

We amplify stories that matter

We seek out untold stories, looking for what’s real and what deserves attention.

We are brand stewards

We take seriously the responsibility of protecting what our clients have built.

We lead with integrity and empathy

We bring honesty, care and steadiness, especially when things get complicated.

We are curious and bold

We aren’t yes people. We ask smart questions and push ideas further.

We keep it human

We bring unexpected ideas, personality and yes, even the occasional dad joke.

We succeed together

We collaborate closely – with each other and with our clients. Your wins are our wins (and we like to celebrate the wins, too).

Our Team

Over the years, our agency has evolved right along with the communications landscape. Our respective backgrounds in media relations, enterprise communications, and journalism give us a unique perspective on the challenges organizations face today.

The leaders of Buchanan are veterans of the agency who have spent their careers helping clients navigate opportunities and challenges. While our brand is changing, the relationships, expertise, and dedication that define Buchanan remain as strong as ever.

Most importantly, this rebrand reflects a team that embraces evolution. We know how to adapt and innovate. We’re strategic thinkers, yes. But we’re also people who care about the details, reading the room and knowing when to push or when to pause.

We take the work seriously. But ourselves? Not too much. Calls, dinners and outings with us are a good time. Promise.

Our Future

This new look reflects a clearer sense of who we are today – the same Buchanan, but with new energy that’ll carry us forward for decades to come.

To our clients, thank you for your trust and partnership throughout the years. Your success has shaped our story, and we’re honored to continue helping you tell yours.

And to future clients, we’re excited to meet you. Whether you’re building something new, managing something difficult or just navigating what’s next, we’re ready to help you own your story.