Public Relations

This is our public relations blog.

How Bandit Running is Changing the Game for Athlete Sponsorship

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In sports, branding and sponsorship deals have long been the bedrock of athletes’ careers. Swooshes, stripes, and other logos often define not just the gear athletes wear but also their financial support and affiliations. However, Bandit Running is looking to change all of that, by showcasing the unfair sponsorship model in athletics. Recently, during the … Keep reading

Why There are Fewer AI Overviews in Google Search Results

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Google logo

You may have noticed changes in the Google search results pages (SERPs) over the past few months. A big part of that change involves a new AI feature, AI Overview. In an April blog post (How Google’s SGE is Changing the Search Game with AI Results) we speculated how those changes may appear in search. … Keep reading

Three Ways to Identify Branded Content on Social Media

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These days, it feels like everything we see is an ad. A trusted influencer loves this Amazon top? Ad. A Kardashian posts about the brand they’re wearing? Ad. A post from a popular X account about a new movie or show they loved? Ad. Today, it can feel almost impossible to identify what’s paid promotion … Keep reading

3 Ways to Identify Sponsored Content

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Image by 200 Degrees from Pixabay

Sponsored content. Branded content. Paid content. No matter what outlets call it, there’s no argument that it’s common to see news outlets publishing these pay-for-play posts. If you’re unfamiliar with this term, this is when a company pays a publication to publish an article. With social media breaking news before readers get to their websites and ad blocking apps causing decreased ad revenue, news outlets are looking for ways to bring in more money from consumers, which has led to the rise of sponsored content. The issue for readers is that they may confuse these posts with a news story. As you continue reading the news, be sure to ask yourself these three questions to avoid confusing a sponsored post with a genuine news story.

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Social Listening vs. Social Monitoring – What’s the Difference?

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In the dynamic world of digital communication, harnessing the power of social media is a critical element in any successful public relations and marketing strategy. It’s important for brands to have a pulse on their digital audiences, helping to generate an understanding of online public perception and engagement. In order to capture this information, many … Keep reading

How Google’s SGE is Changing the Search Game with AI Results

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Wondering how Artificial Intelligence will influence the Google search engine results page? You’re not alone. So we went to Google Labs to get a preview. Google Labs is a testing area for experimentation with early stage development prior to general release. What appears in Google Labs is usually an indication of future feature enhancements. The … Keep reading

How a TikTok Ban Could Impact Influencer Marketing

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Yesterday, the House passed a bill that could lead to TikTok being banned in the United States. The “Protecting Americans from Foreign Adversary Controlled Applications Act” calls for ByteDance to divest TikTok, or the app will no longer be available here in the U.S. The measure passed by a 352-65 vote, and now heads to … Keep reading