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When Tree Hut debuted its new visual identity in December, the company framed the update as a “glow-up,” intended to reflect growth and self-expression. While the company emphasized that its formulas would remain unchanged, the response online focused almost entirely on the new look, with many longtime customers describing it as “cheap,” “childish,” and a … Keep reading
When you think of Wicked, you can’t help but picture pink and green, flying monkeys, and Cynthia Erivo belting out that final note as she soars into the sky defiantly. Last week, I had the opportunity to see Wicked: For Good. As someone who has seen the first Wicked movie three times, I was incredibly excited. Although Wicked is an entertaining movie … Keep reading
Hershey’s Christmas tree. Those three words bring a flood of memories to many. In 1989 Hershey’s launched its “Christmas Bells” advertisement – the classic dance of red, green, and silver kisses to the tune of “We Wish You a Merry Christmas.” Originally created using stop animation, the advertisement has been updated over the years and … Keep reading
For days now, the Pentagon’s new press rules have been weighing heavily on me as a professional communicator. You’re probably aware by now that under these new rules, journalists’ ability to independently solicit information is incredibly limited. Only a few outlets agreed to the Defense Department’s press rules – One America News, The Federalist and … Keep reading
Have you ever felt like you truly know a celebrity, influencer, or podcast host, almost as if they were one of your friends? If so, you’ve experienced a parasocial relationship. With Halloween around the corner, it’s easy to see why parasocial relationships can sometimes feel a little paraNORMAL, like a ghost of a friendship that … Keep reading
From her New Heights podcast experience with Travis and Jason Kelce, her Instagram engagement announcement with Travis, and her upcoming album, The Life of a Showgirl, releasing this week, Taylor Swift has again been dominating headlines recently. In a previous blog post, we explored the phenomenon that is Swift’s media strategy. As a newer BPR … Keep reading
Starting a new job straight out of college is exciting, and a little overwhelming. One day I was living in my college house in Delaware with my best friends, and feeling like graduation was the end of the world. Less than three weeks later, I started my first job in public relations in Philadelphia. While … Keep reading
Every year, the U.S. Open becomes more than just a high-profile tennis tournament – but an event where brands serve up creativity, luxury, and unforgettable experiences. From celebrity collaborations to interactive brand experiences, there are no boundaries to what these companies can achieve. Having recently concluded, the U.S. Open is a masterclass in brand storytelling, … Keep reading
Cracker Barrel, the beloved chain known for its rocking chairs, hearty portions, and Americana-inspired décor recently unveiled a rebrand, and the reaction was anything but cozy. On August 19, the company announced its new campaign, “All the More,” which included menu updates, restaurant remodels, and a refreshed logo. The new look keeps the brand’s signature … Keep reading
Short Form, Big Impact In a world dominated by digital content, short-form videos continue to gain popularity. With over 70 billion daily views, YouTube Shorts has seen an upswing in relevance in recent years, especially with creators and brands looking for quick visibility. But how is it relevant to public relations? Should PR professionals … Keep reading