Cracker Barrel, the beloved chain known for its rocking chairs, hearty portions, and Americana-inspired décor recently unveiled a rebrand, and the reaction was anything but cozy. On August 19, the company announced its new campaign, “All the More,” which included…
Short Form, Big Impact In a world dominated by digital content, short-form videos continue to gain popularity. With over 70 billion daily views, YouTube Shorts has seen an upswing in relevance in recent years, especially with creators and brands looking…
While I continue to tell the stories of clients through my work in PR, my passion for storytelling began at a young age. Ever since I can remember, I read bedtime stories with my parents or listened to the tales…
Source: American Eagle / Sydney Sweeney campaign American Eagle’s recent campaign with Sydney Sweeney set out to be lighthearted and clever, a playful pun on “great jeans” that aimed to connect with a young audience. But instead of sparking buzz…
In today’s evolving AI landscape, tools like ChatGPT, Gemini, and Claude are key sources of information. But what do these chatbots actually “read” and cite? For PR professionals, this insight is crucial for shaping narratives and visibility. A new MuckRack…
Every year, Muck Rack’s State of Journalism report offers a valuable glimpse into how journalists are working, what they’re dealing with and what they need from us as PR practitioners. The 2025 report paints a picture of an industry under…
As I continue my journey at Buchanan Public Relations after a rewarding apprenticeship, I’ve reflected on what this experience has taught me. Whether you’re just beginning your career in public relations or hoping to make the most out of an…
March marks Women’s History Month, a time to celebrate the achievements and contributions of women around the world. In communications, public relations, and journalism, women have played a pivotal role in shaping narratives, amplifying voices, and driving meaningful conversations. As…
Generative AI has revolutionized the way businesses create content, analyze data, and engage with customers. Tools like ChatGPT, Claude, and Dall-E 2 offer small businesses the ability to generate marketing copy, social media posts, and even customer support responses in…
At Buchanan Public Relations, we understand the importance of reaching diverse audiences through authentic and meaningful channels. This Black History Month, we want to shine a light on traditionally Black-based media outlets that offer businesses a valuable opportunity to connect…
