This is our public relations blog.
This week’s blog post comes from our friend Uwe Schmidt of agency Industrie-Contact AG in Germany, which is part of PRGN, a global consortium of independent public relations agencies. Buchanan PR was a founding member of PRGN 15 years ago.
Google has changed the search algorithms three times between 2011 and 2013. The following tips will help you to land as far as possible above on the searches hit list:
“To err is human, to forgive divine.”
While this old adage applies to many areas of life, it doesn’t exactly ring true on social media and for social media managers. Ever made a spelling or grammar error on a client’s post? You get eaten alive! That’s minimal – a little embarrassment, flak from fans and a lesson learned. But imagine being part of a fail that makes headlines! I shudder at the thought.
As of Thursday morning, Philadelphia is in the midst of its top five snowiest winters of all-time. As witness to a record-setting snowfall of more than 49 inches in one season (with more still to come), we at Buchanan PR have become experts at working from home during a storm.
Here are 5 ways to survive a snow day – and keep your sanity – while working remotely:
To all of the college seniors studying PR out there, it’s okay that you’re freaking out a bit right now. Graduation is just months away, and it doesn’t help that your peers studying business probably already have job offers (don’t worry; that’s totally normal. The PR industry does not work the same way that finance and accounting industries do).
Whether you’re a soon-to-be grad or still have a few years of college bliss left, here are four things to do that can help ease your transition into the “real world:”
You may have heard it said that no good deed goes unpunished but sometimes, as in the case of corporate social responsibility, good deeds will be richly rewarded. A recent study conducted by Cone Communications and Echo Research points to the high expectation that consumers have today for a company to be a good corporate citizen – and also highlights the benefits to be gained from responsible business practices.
This week officially marks the beginning of my Tough Mudder training. The race will take place in April, so I’m following a 12-week plan to prepare my body for what it’s about to endure. Although I’ve always considered myself to be in fair shape, I’m mentally preparing for this to be one of the most difficult physical challenges that I’ve faced to- date, and I am sure I’ll hit a few bumps in the road along the way.
Here are a few techniques that I’ve learned to help tackle the obstacles:
The famed humorist Margo Kaufman once said, “One person’s mess is merely another person’s filing system.” While many professionals can probably relate to this saying, nowhere does it ring more true than in in the world of Public Relations. Throughout my career, I have been fascinated by the creative organizational systems my colleagues have invented – everything from color-coded notebooks and matching highlighters for each client to spreadsheets tracking every single reporter interaction. 
A self-confessed Type A, I have been known to write a To-Do list (or 500). For those with New Year’s resolutions to become better organized at the office, here are some of my top tips:
We have been shaking our heads at some of the things we’ve heard and read lately in supposedly professional communications. Perhaps the end of the year is a good time to review some grammar tips. We congratulate the world on having mostly figured out there/their/they’re and it’s/its, but some fairly simple rules still seem to trip people up. Time to remedy that.
In April 2012, I was fortunate enough to travel to Cape Town, South Africa, to attend the Public Relations Global Network’s semi-annual meeting. We marked PRGN’s 20th anniversary by building a house for an impoverished family.
I found South Africa to be a vibrant and exhilarating country, full of hope and possibility. Curious to understand how the country made sense of its troubled past, I soon discovered one universal truth in South Africa: Everywhere I traveled, people of all colors, ages and backgrounds spoke reverentially of Nelson Mandela.
Today, I asked two friends whose lives have been directly touched by Nelson Mandela to reflect on what he meant to them.
If your career in public relations spans a long enough period, you will eventually encounter the frustration of a stalled account. For whatever the reason, getting traction on an account is proving difficult. 
The reasons for a stalled account can vary. You may be getting little direction from your client. The client may have no time for you, its agency. Or – let’s say it out loud – the client may be boring or have nothing newsworthy to share.
What do you do when things get stuck on an account? Here are five tips to help get your creative juices flowing and uncover something you can merchandise.