Public Relations

This is our public relations blog.

Niche Powerhouses: Recognizing the impact of microinfluencers 

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Among the various marketing strategies that have emerged in recent years, influencer marketing has proven to be a potent tool for boosting brand visibility and driving sales. While macroinfluencers have dominated the scene for a while, it’s important for businesses to recognize the value of utilizing microinfluencers as well. These individuals may not have millions … Keep reading

Will “X” be successful? What we can learn from past rebrands

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In the fast-paced world of social media, staying relevant is a constant challenge for platforms seeking to maintain their user base and attract new audiences. Twitter, the iconic microblogging site, has recently embarked on a daring journey to reinvent itself as “X.” This move is an effort towards Elon Musk’s end-goal of turning the platform … Keep reading

5 Simple Ways to Strengthen Your Writing

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Writing, like public relations, is a craft. It is a craft that constantly changes, improves, and develops. You may still think that more words are better, perhaps because of your school days when teachers would assign word/page minimums. However, I’d be willing to bet that almost everyone would rather read a clear, concise article that … Keep reading

Introducing Threads: Should You Be On The New Twitter?

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This week, Meta introduced its latest offering, Threads. A direct competitor to Twitter, this new social media platform provides users with a seamless and engaging experience while leveraging the benefits of an existing built-in audience. But, is Threads here to stay? Or, is this just another doomed attempt to take down Twitter?Meta logo

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5 Question ChatGPT Challenge

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ChatGPT Logo

Since ChatGPT was released in November of 2022 it has dominated the news. Everywhere are videos, stories, social posts, and product announcements about this AI (artificial intelligence) tool.  Perhaps you’ve used it yourself or have seen a demonstration. How much do you know about ChatGPT? Take a quick 5-question quiz to find out.   

Buchanan Public Relations Hires Lauren Scully as Account Coordinator

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PHILADELPHIA (June 6, 2023) – Buchanan Public Relations LLC, a full-service public relations, digital, and crisis communications firm in Bryn Mawr, Pennsylvania announced today it has hired Lauren Scully as an Account Coordinator. In her new role, Lauren will continue her efforts in supporting media relations, social media and digital needs to a range of … Keep reading

How Public Relations Can Be Key for Achieving Your Environmental Goals

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Sustainability. ESG. Greenwashing. We have all seen these terms tossed around about companies, in advertisements and throughout the media, but what do they really mean and why do they matter? The EPA (Environmental Protection Agency) defines sustainability as attempting “to create and maintain the conditions under which humans and nature can exist in productive harmony … Keep reading

The Threat of Fake News and Media Bias 

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In today’s digital age, it is easier and faster than ever to access news from around the world. Our society is hyperconnected, and breaking news spreads across the internet in a matter of seconds. While accessibility to news is essential for public relations professionals and helpful in many ways, there are threats that come along … Keep reading

Communications Professionals: BeWare Before You BeReal 

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BeReal has taken the social media landscape by storm, accumulating tens of millions of users within the past year. The platform quickly became a favorite among Gen-Z and millennials, who were drawn in by its no-frills approach to online communication.   The newly beloved social media platform is centered around authenticity and creating a space to … Keep reading