This is our public relations blog.
Anytime a source is considering speaking to the media, they should be informed of their options and understand the reporter’s expectations. One of the specifications they need to be aware of is whether the interview will be on or off the record. Speaking on-record means that any shared information can be used freely, and the … Keep reading
For most people, horses are beautiful creatures that grace the covers of books such as Black Beauty and National Velvet. Perhaps you remember reading Misty of Chincoteague as a child or being gifted a Breyer horse during the holiday season. However, few people are aware of the intricacies of the equestrian world, and even fewer … Keep reading
On Monday nights at 8:00 p.m., the words, “Will you accept this rose?” echo in living rooms across America as another starry-eyed adult looks for love. One by one, contestants on The Bachelor are either granted a single rose and another week to fall in love, or they’re rejected and sent home. Now in its … Keep reading
For one week each summer, sharks take over the airwaves on Discovery Channel. Now in its 33rd year, Shark Week is the longest-running program in cable television history. So, how did Shark Week amass such a dedicated following to return year after year? Read on to learn about the three ways in which Discovery got … Keep reading
People often want to know how we get our attorney clients quoted in high-visibility publications. While there is no single way to develop a media relations program for a law firm, our best practices have allowed us to build robust strategies that have successfully positioned many of our attorneys as thought leaders. The term ‘thought … Keep reading
We are often asked how to build a strong public relations program for a law firm. There are lots of starting points, but one great entry point is having conversations with partners. Whether they are partners who already have a large book of business, are a young, up-and-coming partner, or are part of a practice … Keep reading
Pitching attorneys to the media as subject matter experts is an effective way to bring exposure to a particular law firm or practice. While pitch topics may not always be law-focused, partners can still bring a unique perspective to the media landscape while highlighting their expertise. However, depending on the size of the law firm, … Keep reading
It’s no secret that public relations is a female-dominated industry; according to a 2018 survey in the Public Relations Review, roughly 75 percent of PR jobs are held by women. But the higher up the ladder you get, the faster those numbers start to fall. The same study notes that just 20 percent of senior … Keep reading
Towards the beginning of the pandemic, employers were pushing out messaging that revolved around the importance of building a strong company culture. In a previous blog, I even shared several tips on how to maintain company culture during this pandemic, but there has been a significant shift in the narrative for communicators. Nobody could have … Keep reading
The Presidency of the United States is the Highest Office in the Land and with a new administration poised to begin in January, we’re going to take a look back at presidents past—and the current president-elect—for some best practices on how leaders can be effective communicators. Be Calm. In January 1986 the nation watched, horrified, … Keep reading