Have you ever felt like you truly know a celebrity, influencer, or podcast host, almost as if they were one of your friends? If so, you’ve experienced a parasocial relationship. With Halloween around the corner, it’s easy to see why parasocial relationships can sometimes feel a little paraNORMAL, like a ghost of a friendship that … Keep reading
From her New Heights podcast experience with Travis and Jason Kelce, her Instagram engagement announcement with Travis, and her upcoming album, The Life of a Showgirl, releasing this week, Taylor Swift has again been dominating headlines recently. In a previous blog post, we explored the phenomenon that is Swift’s media strategy. As a newer BPR … Keep reading
Short Form, Big Impact In a world dominated by digital content, short-form videos continue to gain popularity. With over 70 billion daily views, YouTube Shorts has seen an upswing in relevance in recent years, especially with creators and brands looking for quick visibility. But how is it relevant to public relations? Should PR professionals … Keep reading
This morning, the Supreme Court upheld a federal law requiring ByteDance to sell TikTok or shut it down in the U.S by this Sunday, January 19, 2025. So, unless President Biden or President-elect Trump throws a Hail Mary, it’s looking likely that the app will be banned by the end of the weekend. Right now, … Keep reading
On August 8, I woke up and checked Facebook. Except unlike other mornings, I was hit with this message: We suspended your account. Your Facebook account was suspended because your Instagram account luongthitraly44391 doesn’t follow our rules. You have 180 days left to appeal. Log into your linked Instagram account to appeal our decision. Not … Keep reading
These days, it feels like everything we see is an ad. A trusted influencer loves this Amazon top? Ad. A Kardashian posts about the brand they’re wearing? Ad. A post from a popular X account about a new movie or show they loved? Ad. Today, it can feel almost impossible to identify what’s paid promotion … Keep reading
Yesterday, the House passed a bill that could lead to TikTok being banned in the United States. The “Protecting Americans from Foreign Adversary Controlled Applications Act” calls for ByteDance to divest TikTok, or the app will no longer be available here in the U.S. The measure passed by a 352-65 vote, and now heads to … Keep reading
In the fast-paced and ever-evolving landscape of healthcare, effective crisis communication is paramount for maintaining a positive brand reputation. Providers, payers, pharmaceutical companies – no healthcare organization is immune to crises, and how they handle these situations can significantly impact public perception. In this blog post, we will explore strategies for effective crisis communication in … Keep reading
One of the most impactful social media trends of the year is the rise of social commerce, a subcategory of e-commerce that allows for direct sales through social media platforms. The convergence of social media and e-commerce is becoming increasingly prominent as many consumers turn to online shopping and look to social media influencers for … Keep reading
In the dynamic world of social media, trends have become powerful drivers of engagement, brand awareness and community interaction. Amidst the rise of TikTok and the growing number of online audiences, many companies have started partaking in various social media trends, from major brands like the popular language learning app Duolingo to smaller, more local … Keep reading