COVID-19 Resource Center

Buchanan Public Relations has created this Coronavirus Communications Resource Center to help guide you through these unprecedented times and prepare your organization for the Recovery and Return-to-Work phase.

Make no mistake – nothing will be the same when we are permitted to re-open our doors and bring  staff back to work.

In preparing for Recovery, ask yourself these critical questions:

  • How has my company changed since the coronavirus outbreak began?
  • How do I communicate with stakeholders in this new environment?
  • What do our employees, customers, and other stakeholders most want to hear from us now?

Resources

We’re here to help our clients prepare for doing business and communicating in the “new normal” and have assembled an advisory council of experts to help guide us.

Dr. Jessica Kendorsi
Licensed Psychologist

Ray Holcomb
FBI Agent (retired)
Security Expert

Sally Stetson
Talent and HR Expert

Dr. Sarah Bauerle Bass
Associate Professor
Public Health


Call or e-mail us today at info@buchananpr.com or (610) 649-9292 to learn how we can support your business during this time of uncertainty.


Old Ways of Communicating May Not Resonate in the “New Normal”

We can help you assess and strengthen your company’s communications efforts, including:

Branding and Messaging

Will your brand need to be refreshed for a post-pandemic world?

Internal Communications

How do you encourage staff performance while addressing their trauma?

External Communications

How will you reach prospects in new and different ways?

Media Relations

Is your company ready as the media returns to covering non-coronavirus stories?

Crisis Communications Planning

Have you updated your company’s Crisis Communications Plan in light of coronavirus?

Search Engine Optimization / Social Media Audits

With more people online, will potential prospects be able to find you?

What is one thing you think will be forever changed by the COVID-19 crisis?

In the age of coronavirus, Buchanan PR asked its Advisory Council what they think will never be the same in their respective fields.


How Can We Help You Prepare for the “New Normal”?

If you would like more information about our services, or have an urgent need please don’t hesitate to contact us at info@buchananpr.com or (610) 649-9292

We are here for you in these difficult times, and we will be here for you after.

Our Take

See what the Buchanan PR Team is saying about Covid-19 Communications:

Philadelphia Inquirer – Buchanan PR President Anne discusses the difficulties small businesses are having in this new and uncertain economy.

Philadelphia Inquirer – Buchanan PR President Anne discusses the communications style of local Governors during the COVID-19 crisis.

Buchanan Blog – Account Executive Lauren discusses which brands are getting it right in terms of communicating during this difficult time.

Buchanan Blog—Account Executive Lauren Force discusses which brands are getting it wrong with their COVID-19 communications.

Buchanan BlogPresident Anne Buchanan discusses what audiences want to hear from leaders in terms of crisis.

Read

External Resources

Information about coronavirus is evolving. For the most up-to-date and accurate information, visit the resources below:

Centers for Disease Control and Prevention
The World Health Organization
Your State’s Department of Health
Department of Labor
Occupational Safety and Health Administration
Small Business Administration

Click to request our Ten Questions for Effective Crisis Communications checklist.