Public Speaking Tips: Taking a Lesson from Jason Kelce

On Thursday, February 8, 2018, the city of Philadelphia celebrated the Eagles’ first Super Bowl victory with a massive parade. Hundreds of thousands (maybe millions) of happy fans crowded the streets, “Philly Philly Dilly Dilly” skywriting laced the clear blue skies and Jason Kelce’s speech resonated among the crowd… and quickly became a nationwide discussion topic.

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3 Ways to Identify Sponsored Content

Sponsored content. Branded content. Paid content. No matter what you call it, there’s no argument that it’s becoming more common to see news outlets publishing these pay-for-play posts. If you’re unfamiliar with this term, this is when a company pays a publication to publish a self-promotional post. With social media breaking news before readers get to their websites and ad blocking apps causing decreased ad revenue, news outlets are looking for ways to bring in more money from consumers, which has led to the rise of sponsored content. The issue for readers is that they may confuse these posts with a news story. As you continue reading the news, be sure to ask yourself these three questions to avoid confusing a sponsored post with an earned media story.

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The Underdogs

I come from a long line of Philadelphia sports fans. My maternal grandparents grew up in Fishtown and my paternal grandparents grew up in Bryn Mawr – right near BPR’s current office location. Straight out of the womb, my dad raised me to be a proud and passionate Philadelphia fan. Philadelphia is a city founded … Keep reading

Employee Feature – January

Employee Feature: January Name: Amanda Mueller Title: Account Executive Favorite Part of Working in Public Relations: I came from a broadcast background and used to work with many public relations professionals, so it’s been extremely fascinating to learn how the “other side” operates. I also love how multi-faceted PR can be – so many people … Keep reading

Employee Feature: December

Name: Blair Kahora Cardinal Title: Assistant VP, Director of Media Relations Favorite Part of Working in Public Relations: Mentoring. Uplifting junior team members is essential for success. It’s never: “make this media list, and I’ll take it from here.” I like to teach everything from thoughtful strategy to proper execution. There’s nothing like watching someone … Keep reading

The Gift of Conversation

With Thanksgiving right around the corner, the season of giving is officially upon us. Many people unfamiliar with the public relations industry might be convinced that companies set up charitable publicity stunts only to make themselves look better. In reality, PR professionals and companies know that disingenuous publicity stunts don’t do them any favors and … Keep reading

Employee Feature: November 2017

Name: Megan Keohane Title: Account Supervisor Date Started at Buchanan PR: May 2014 Favorite Part of Working in Public Relations: Strategy is my favorite component – I love figuring out how we can tell a story to the right audience. But overall, I love the variety that the industry offers. I work with clients in … Keep reading