Athena Strategies

Category: Executive & Leadership Communications – Thought Leadership
Industry: Election Security

The Challenge

As the 2024 U.S. Presidential election approached, concerns about election integrity, misinformation, and public trust dominated national discourse. Athena Strategies, led by former Pennsylvania Secretary of State Kathy Boockvar, needed to elevate her visibility as a trusted, experienced voice on election security. With national outlets seeking credible experts, the opportunity, and competition, for thought leadership was high.

Our Approach

We positioned Kathy as a national expert on election integrity by combining rapid-response media relations with strategic thought leadership.

What Our Team Did:

• Identified priority topics Kathy could credibly and confidently address
• Closely monitored election-related news to insert Kathy into developing stories
• Delivered personalized pitches to political and election reporters at top-tier outlets
• Offered exclusive Election Day and post-Election Day access to national broadcast networks
• Fostered ongoing relationships with journalists covering election security, misinformation, and democracy

The Results:

• Secured interviews or introductory calls with nearly every top-tier outlet, including the Associated Press, NPR, and USA Today
• Delivered 27 total stories, including 9 national placements (The New York Times, CNN, POLITICO, NBC News, The Washington Post, and more)
• Secured national broadcast features on CNN and Matter of Fact
• Negotiated exclusive Election Day access with CBS National in New York
• Positioned Kathy Boockvar as a widely recognized, trusted national authority on U.S. elections and public trust