Wake Up Narcolepsy

Category: Digital & Integrated Strategy — Influencer marketing
Industry: Nonprofit

The Challenge

Wake Up Narcolepsy, a national nonprofit focused on narcolepsy research and advocacy, needed a creative way to raise awareness of the often-misunderstood sleep disorder on World Narcolepsy Day. With limited budget and no paid influencer compensation, the organization needed an authentic, high-impact campaign that could reach new audiences and humanize the condition.

Our Approach

We built a micro-influencer campaign centered on personal storytelling and relatable content.

What Our Team Did:

• Identified TikTok and Instagram influencers living with narcolepsy, who had 10K–100K followers
• Personally contacted influencers to secure participation without compensation
• Assembled and shipped “Sleep Boxes” featuring Wake Up Narcolepsy merchandise and comfort items
• Created an influencer brief outlining deliverables, key messages, hashtags, and narcolepsy facts
• Encouraged creators to unb

The Results:

• Nine influencers agreed to participate without monetary compensation
• Eight creators posted unboxing videos on TikTok or Instagram
• Combined reach exceeded 280,000
• Generated more than 1,000 engagements across the campaign
• Drove increased website traffic for Wake Up Narcolepsy