PR Without Borders

I just returned from the semi-annual gathering of the Public Relations Global Network – an independent network of 40 public relations firms from around the world to which Buchanan PR belongs.

It’s a veritable United Nations when we assemble to discuss our agencies, how we can work together to benefit our clients, and what keeps us up at night.

It’s also rather remarkable how consistent client needs and challenges are, no matter the continent on which they are headquartered.

At this meeting in Mexico, we were fortunate enough to welcome two, new members to our fold – CROS Communications in Moscow, Russia, and Perfect Relations in Mumbai, India. Both of these markets are exploding in growth. In fact, when I asked Maria Mordvinova of CROS which area of PR was expanding the most in her market, she was unable to identify a single stand-out: “Because everything is growing so fast in Russia, all types of PR are in high demand.”

Two trending themes wove through our conference: social media and the move toward integrated marketing communications. Most of the agency principals I spoke with identified one of these two trends as being the most significant in their market.

After three days of meeting with some of the smartest PR minds around the globe, I am reminded once again that the world truly is flat.