Dear Professor: I have a bone to pick with you. After I do that, I am going to hand you a feast-on-a-platter of an idea. I think I speak for a vast portion of the public relations profession when I…
I would be lying if I said I hadn’t speculated about the abdominal surgery that removed Princess Kate from the public eye two months ago. At the same time, I also respect a woman’s right to privacy over medical matters,…
One of the strongest marketing tools at a law firm’s disposal is a strategic media relations program. Earned media remains one of the most highly valued components of the traditional PESO™ model and can be a powerful addition to a…
“What great PR for that company!” That comment was made during one of the inspiring sports stories this weekend – the return of former back-up kicker Jonathan Weitz, who was summoned back to Clemson University’s football team, just as he…
Got a Great Idea for a Super Bowl Promotion? Careful – or You May Earn a Penalty Photo by Casey Murphy on Unsplash With the approach of one of the greatest events in sports, it’s natural for creative PR minds…
A Common question we hear from clients is, "Our company just won this award. How can we turn it into news? … Keep reading
I was stopped at a PA Turnpike rest stop last week, gassing up for the final leg of my trip back to Philadelphia. As I began pumping, the video monitor at the pump sprang to life. I prepared myself to…
I have been urging our team to tune into the January 6 hearings. My advice is not motivated by political reasons (though I think every American citizen should pay attention to these hearings as part of our responsibility to stay…
Local Executives Have One Thing on Their Minds I attended a CEO Roundtable this morning featuring a panel of business leaders talking about “The Top 10 Things Keeping the C-Suite Up at Night.” Hosted by talent acquisition firm The O’Connor…
We are often asked how to build a strong public relations program for a law firm. There are lots of starting points, but one great entry point is having conversations with partners. Whether they are partners who already have a…