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How a TikTok Ban Could Impact Influencer Marketing

Yesterday, the House passed a bill that could lead to TikTok being banned in the United States. The “Protecting Americans from Foreign Adversary Controlled Applications Act” calls for ByteDance to divest TikTok, or the app will no longer be available…

Code Green: Effective Crisis Communication in Healthcare

In the fast-paced and ever-evolving landscape of healthcare, effective crisis communication is paramount for maintaining a positive brand reputation. Providers, payers, pharmaceutical companies – no healthcare organization is immune to crises, and how they handle these situations can significantly impact…

A Closer Look at the Top 4 Threats Facing Journalism in 2019

As briefly referenced in another recent blog post, last month, Cision issued its 10th annual State of the Media report, which is always chock full of useful information for us PR pros. The report surveyed nearly 2,000 journalists from across…

6 Tips for the Junior PR Professional

Whether you’ve recently made the jump from intern to full-time employee, or are a year into your first real-world position after graduating from college, this can be both an exciting and nerve-wracking time in your career. One of the most…

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