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Second Helpings

Joe Biden, Ethel Mertz, Tonto, Ron Weasley, Ed McMahon, The Bad Cop, Rhoda Morgenstern – dependable sidekicks all.

Buchanan Public Relations, Mary Tyler Moore, Valerie Harper, Rhoda, sidekicks

The recent sad news of Valerie Harper’s ill health has me thinking about sidekicks.

Wikipedia says sidekicks can perform one or multiple functions, providing a counterpoint to the hero, an alternate point of view, or knowledge, skills, or anything else the hero does not have. Such as a love of processing invoices. But I digress.

TV sidekicks usually play a supporting role to the star. I like to think that’s what I do at Buchanan Public Relations. And, in a first for seconds, this spring’s meeting of the Public Relations Global Network will acknowledge the role of the second-in-command by offering a separate track for us. I can’t wait to spend time with my fellow second bananas from around the globe. I’m sure our sessions will be second to none.

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