Public Relations

This is our public relations blog.

Putting the PESO Model into Action

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Since 2014, industry professionals have been encouraging the implementation of an integrated model, making use of paid, earned, shared and owned media (PESO) altogether. But, some PR professionals have been slow to adopt the PESO model (via Spin Sucks)– many for fear of blurring the lines between editorial and advertising, others for fear of violating the PRSA Code of Ethics, and some for simply not understanding it.

But now, many clients and prospects expect their communication partners to be capable of running successful campaigns using all four elements. Here, we will break down how each type of media works seamlessly in a comprehensive PR program.

PESO Model, Courtesy of Spin Sucks

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Employee Feature: April

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We’re just over a week into April, but somehow, it still feels like January. To distract everyone from this frigid weather, we have this month’s employee feature! This month, which is also her birthday month, the spotlight is on Lauren.

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Working from Home – for the Non-Telecommuter

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We’ve had approximately four thousand snow storms this year (okay four, but I’m being dramatic, because it’s spring, darn it). When you work in public relations and a snowstorm comes, it only means one thing – a work-from-home day.

VP Nicole sets up her home “office” in her dining room.

According to GlobalWorkplaceAnalytics.com, 3.7 million people work from home at least half the time. But for those of us who telecommute only when the need arises, working from home can stress us out – Do we have everything we need? How will I work with my team? How can I make sure everyone knows what I’m doing?

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Behind the Scenes: Public Relations vs. Journalism

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Courtesy of Pixabay

As PR pros, we try to make connections with reporters to secure coverage for our clients. Ideally, we’ll be creating a mutually beneficial relationship where our clients get coverage, and reporters get an interesting story or a source who provides important insight or background information. But not every PR pro follows best practices, and it’s not uncommon for public relations professionals and journalists to be at odds.

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Employee Feature: March

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March is an exciting month with the beginning of Spring and, of course, March Madness. To kickoff the month, we’re excited to showcase Jen – our March feature employee!

Name: Jen Tedeschi

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5 Tips to Prepare for a Media Ambush During a Crisis

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Crisis communications practitioners spend large chunks of time on communications – drafting holding statements, scripting key messages and tweaking media statements.

Courtesy of Maryland GovPics via Flickr

But it’s just as important to spend time thinking about what could – and should – happen, if a news team were to show up on your company’s (or client’s) doorstep during a crisis.

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Public Speaking Tips: Taking a Lesson from Jason Kelce

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Courtesy of Governor Tom via Wikimedia Commons

On Thursday, February 8, 2018, the city of Philadelphia celebrated the Eagles’ first Super Bowl victory with a massive parade. Hundreds of thousands (maybe millions) of happy fans crowded the streets, “Philly Philly Dilly Dilly” skywriting laced the clear blue skies and Jason Kelce’s speech resonated among the crowd… and quickly became a nationwide discussion topic.

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The Underdogs

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I come from a long line of Philadelphia sports fans. My maternal grandparents grew up in Fishtown and my paternal grandparents grew up in Bryn Mawr – right near BPR’s current office location. Straight out of the womb, my dad raised me to be a proud and passionate Philadelphia fan. Philadelphia is a city founded … Keep reading

Employee Feature – January

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Employee Feature: January Name: Amanda Mueller Title: Account Executive Favorite Part of Working in Public Relations: I came from a broadcast background and used to work with many public relations professionals, so it’s been extremely fascinating to learn how the “other side” operates. I also love how multi-faceted PR can be – so many people … Keep reading

Employee Feature: December

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Name: Blair Kahora Cardinal Title: Assistant VP, Director of Media Relations Favorite Part of Working in Public Relations: Mentoring. Uplifting junior team members is essential for success. It’s never: “make this media list, and I’ll take it from here.” I like to teach everything from thoughtful strategy to proper execution. There’s nothing like watching someone … Keep reading