Public Relations

For a company to succeed, it must understand its target audience. Yet that can be one of the most challenging tasks to master. Alexandra Dinita, General Manager of Free Communication in Romania, shared some insight in a recent Public Relations Global Network blog post.

“One cannot generalize about “audience,” Ms. Dinita cautioned. “The very idea of an interlocutor, public or individual, is so nuanced and has so many underlines that it is virtually impossible, nowadays, to extract universal truths about a public, regardless of its type.”

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Although summer doesn’t officially begin until next week, we hope you’re already taking advantage of this beautiful weather. While you soak in the rays, it’s time to announce the June employee feature! This month, the spotlight is on AC Katie.

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With the flip of its last initial, the chain became “IHOb.” Anticipation (and a lot of joking) built up as Twitter users guessed what the ‘b’ might stand for. IHOP, IHOb and International House began trending almost immediately. Then another wave of reaction — not all of it positive – rippled across the platform after the big reveal. (Burgers!)

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Twitter has 336 million active monthly users, according to the company’s Q1 letter to shareholders, yet some companies are still not using the social media platform effectively. Amanda Hill, Principal and CEO of Three Box Strategic Communications, noted this in a recent blog post for the Public Relations Global Network.

“Many brands are still missing the mark by not having an intentional Twitter marketing plan and strategy,” Ms. Hill says.  “Being proactive and strategic about your approach can generate positive brand exposure, quality hires, new business and more.”

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– Alex Harris

It’s no secret – we’ve all watched a Tasty video, completed a BuzzFeed quiz and tuned in to a Facebook live video. When comparing today’s digital landscape with the dawn of the internet and even the start of social media platforms, there are few similarities. As technology continues to change more and more quickly, analyzing multimedia trends has become essential to successful communication strategies.

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I recently returned from Toronto, where I attended back-to-back conferences with some of the smartest PR leaders I know. PRGN (Public Relations Global Network) hosted more than 40 PR firm owners from around the world. That was followed by Counselors Academy, a gathering of 150 PR firm principals (including some of our peer firms here in Philadelphia).

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Spring weather is finally here (or maybe it’s summer weather now?). As May flowers begin to bloom, it’s time for this month’s employee feature. The spotlight is on VP Nicole, who is celebrating her birthday this month.

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Since 2014, industry professionals have been encouraging the implementation of an integrated model, making use of paid, earned, shared and owned media (PESO) altogether. But, some PR professionals have been slow to adopt the PESO model (via Spin Sucks)– many for fear of blurring the lines between editorial and advertising, others for fear of violating the PRSA Code of Ethics, and some for simply not understanding it.

But now, many clients and prospects expect their communication partners to be capable of running successful campaigns using all four elements. Here, we will break down how each type of media works seamlessly in a comprehensive PR program.

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We’re just over a week into April, but somehow, it still feels like January. To distract everyone from this frigid weather, we have this month’s employee feature! This month, which is also her birthday month, the spotlight is on Lauren.

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