This is our public relations blog.
I have long been a subscriber to Social Media Examiner’s daily newsletter. So, when I received an automated email back in January from its founder Michael Stelzner imploring me to “discover the best social media marketing techniques from the world’s top experts,” I naturally needed to learn more. And that’s how I first stumbled upon Social Media Marketing World (SMMW) – the world’s leading social media conference.
The music world has a way of constantly outdoing itself. From insane tours, to dropping albums seemingly overnight, musicians are always performing the craziest stunts to excite fans. Recently, artists have been using social media to drop cryptic messages and subtle hints to their fans about upcoming music releases. The Jonas Brothers, Taylor Swift and Justin Bieber are three notable artists who have used these mysterious hints on social media to spark interest in their new music drops – finally!
There are 6.4 public relations professionals for every news reporter, according to a Bloomberg report last week. With such a disproportionate ratio, it’s more important than ever for PR pros to do what they can to make their pitches stand out. However, according to Cision’s 2019 Global State of the Media Report, 75 percent of journalists say they receive relevant pitches less than a quarter of the time.
This was one of the most alarming statistics from the report.
With his career riddled with successes and scandals, Tiger Woods’ 23-year journey in professional golf has run the gamut. Woods’ journey has been one of much scrutiny, as he rose to lauded golf prodigy and fell to disgraced philanderer. Yet, on April 14, 2019, many saw a sight they perhaps believed they would never see again: a victorious Woods, dressed in his usual final day outfit of a red shirt and black pants, winning the Masters in Augusta, Georgia and being fitted with yet another green jacket.
When I was in school, my professors and other experienced mentors my school hosted, encouraged my peers and me to build and use our networks and to make sure to build a professional rapport with industry associates. To be honest, I don’t think many of us did, whether it was out of fear and anxiety or just laziness.
When I began my public relations career three decades ago, there was a certain – shall we say – hierarchy to various terms used by our profession.
At the mega-bank where I worked, the items we issued from the Corporate Communications Department were always referred to as news releases. Never as press releases.
The term “news release” carried with it a certain cachet, a level of importance, a tone of gravity. That was what serious public relations professionals called the news they issued.
Artificial intelligence is taking the world by storm, highlighted a few months ago by one of our blog posts, AI in public relations. Since this was posted, there has been even more growth in the AI world. In particular, voice cloning is one new trend that could impact PR professionals. While it was originally created … Keep reading
I follow the fashion industry pretty closely. Fashion is a love of mine and, of course, I love public relations. So, when the two worlds collide, I have opinions and thoughts.
Fashion has always had a problem with racism, – from whitewashed runways to cultural appropriation and skin-lightening Photoshop jobs – but it seems that lately it’s become more obvious. In the last three months alone, we’ve read about three instances of blackface – Prada, Gucci and Katy Perry – and one use of a noose on the runway – Burberry. Skipping over the obvious question about racism in 2019, I’m curious whether or not the PR teams were involved in the creative process.
Whether you’ve recently made the jump from intern to full-time employee, or are a year into your first real-world position after graduating from college, this can be both an exciting and nerve-wracking time in your career.
One of the most rewarding parts of my job is helping to mentor junior team members and getting to see when something really clicks for them. But over the years, many of the same questions and challenges have come up time and time again. Here, we’ll examine six things that can help elevate the career of a junior PR pro.
We’ve all been there. You’ve crafted a genius pitch, built the perfect media list, and even added a witty and captivating subject line. You send it out to your contacts and… no response. Baffled by what happened, you don’t accept defeat. You believe someone must be interested. So, what do you do? Follow up.