This is our public relations blog.
The last couple of months at BPR have been an exciting flurry of new cameras, lenses, audio equipment and learning experiences. As demand for video increased, it quickly became apparent that while building a new program, we needed to implement a unique system of organization. Of course, there is no “right way” to run your … Keep reading
As a male in a predominately female office, I’ve had to learn to adapt to the likes and dislikes of the female majority when it comes to pop culture. One of those things, which I have now grown to love, is The Bachelor. I began by checking out The Bachelorette last season with hesitation, but … Keep reading
Now that award season is upon us, we decided to look back on some of our own trophies this year. It may not be the Oscars or the Golden Globes, but Buchanan Public Relations was certainly a strong competitor at the PRSA Philadelphia 2016 Pepperpot Awards. But, we don’t always take ourselves so seriously. Fast-forward to … Keep reading
– Anne Buchanan Last month, the Philadelphia Chapter of PRSA bestowed its Integrity Award on Lieutenant John Stanford, Public Information Officer for the Philadelphia Police Department. The award annually recognizes an individual or team whose efforts mirror the core value of PRSA’s Code of Ethics and Professional Standards, including advocacy, honesty, loyalty and transparency. I … Keep reading
As a PR practitioner, I have a few not-so-shocking confessions to make: I’m not a lawyer, nor am I an accountant. Additionally, I have never attended medical school, and I haven’t had a chance to get much experience in investing, either. Yet it’s often my job to take highly complex topics and break them down … Keep reading
The weather is cold, the stores are packed with shoppers, and you are well on your way to finalizing the dinner menu while figuring out what you’re going to get dear Aunt Nadine for the family gift exchange this year. ‘Tis the season, right? But your client has an event this week, you have a … Keep reading
– Anne Buchanan and Megan Keohane On Tuesday, November 29, 2016, agency president Anne Buchanan and I attended an event on mobile technology in healthcare, organized by the Greater Philadelphia Chapter of the Healthcare Businesswomen’s Association (of which we are both members). Now, you may be wondering, “Why attend a healthcare industry event? Don’t you … Keep reading
Public relations profess ionals spend a large amount of time engaging in media relations—writing pitches, contacting reporters and hoping to land a top tier placement for clients. Developing pitches that perfectly fit into a client’s niche can be difficult and even the best of us run out of ideas from time to time. If you … Keep reading
Many of us in the PR industry have faced this issue at some point: you just finished up a few projects, and looking at your to-do list, you notice that you need final approval from your clients before moving forward on anything. So, what do you do now? Oftentimes, we are so focused on our … Keep reading