This is our public relations blog.
One of the strongest marketing tools at a law firm’s disposal is a strategic media relations program. Earned media remains one of the most highly valued components of the traditional PESO™ model and can be a powerful addition to a law firm’s new business efforts. Beyond that, though, attorneys and law firms are exceptionally well-positioned … Keep reading
Good taste and notable presentation – important factors to consider both when whipping up a dish, and when constructing a marketing campaign in the food and beverage industry. Marketers have reached new heights when it comes to creating engaging, memorable food and beverage campaigns, and the best of the best aren’t just selling products – … Keep reading
One of the most impactful social media trends of the year is the rise of social commerce, a subcategory of e-commerce that allows for direct sales through social media platforms. The convergence of social media and e-commerce is becoming increasingly prominent as many consumers turn to online shopping and look to social media influencers for … Keep reading
Unless you’ve been living under a rock recently, it’s more than likely you’ve seen Taylor Swift’s name in the headlines. Whether that be from articles discussing her wildly successful Eras Tour, her “Taylor’s Version” album re-releases, or the details of her personal life, Taylor Swift has been front and center in the news for the … Keep reading
“What great PR for that company!” That comment was made during one of the inspiring sports stories this weekend – the return of former back-up kicker Jonathan Weitz, who was summoned back to Clemson University’s football team, just as he was about to launch his finance career in New York with Ally Financial Services. The … Keep reading
In the dynamic world of social media, trends have become powerful drivers of engagement, brand awareness and community interaction. Amidst the rise of TikTok and the growing number of online audiences, many companies have started partaking in various social media trends, from major brands like the popular language learning app Duolingo to smaller, more local … Keep reading
In the rapidly evolving world of web graphics and social media, Artificial Intelligence (AI) image generators have emerged as a promising alternative to traditional stock photography. With a plethora of tools available, we embarked on a journey to compare the capabilities of six distinct AI text-to-image generators. Our findings shed light on the differentiators and … Keep reading
Among the various marketing strategies that have emerged in recent years, influencer marketing has proven to be a potent tool for boosting brand visibility and driving sales. While macroinfluencers have dominated the scene for a while, it’s important for businesses to recognize the value of utilizing microinfluencers as well. These individuals may not have millions … Keep reading
In the fast-paced world of social media, staying relevant is a constant challenge for platforms seeking to maintain their user base and attract new audiences. Twitter, the iconic microblogging site, has recently embarked on a daring journey to reinvent itself as “X.” This move is an effort towards Elon Musk’s end-goal of turning the platform … Keep reading
Writing, like public relations, is a craft. It is a craft that constantly changes, improves, and develops. You may still think that more words are better, perhaps because of your school days when teachers would assign word/page minimums. However, I’d be willing to bet that almost everyone would rather read a clear, concise article that … Keep reading