This is our public relations blog.
In today’s digital age, it is easier and faster than ever to access news from around the world. Our society is hyperconnected, and breaking news spreads across the internet in a matter of seconds. While accessibility to news is essential for public relations professionals and helpful in many ways, there are threats that come along … Keep reading
BeReal has taken the social media landscape by storm, accumulating tens of millions of users within the past year. The platform quickly became a favorite among Gen-Z and millennials, who were drawn in by its no-frills approach to online communication. The newly beloved social media platform is centered around authenticity and creating a space to … Keep reading
Elon Musk caused a stir when he began charging people for blue checkmarks on Twitter. Met with sharp criticism, Twitter Blue was seen primarily as a new revenue stream for a struggling company. It’s too soon to know if Twitter Blue will succeed, but it has two big supporters — Mark Zuckerberg and Meta. Meta … Keep reading
Unless you’ve been living under a rock, you cannot have missed the groundswell of stories about ChatGPT and its potential to change how we do just about everything in our field of public relations. Much has been written about ChatGPT’s ability to help with the writing, outlining and generating ideas for PR pros. That’s because … Keep reading
Got a Great Idea for a Super Bowl Promotion? Careful – or You May Earn a Penalty With the approach of one of the greatest events in sports, it’s natural for creative PR minds to start thinking of ways their brand or client can capitalize on a Super Bowl tie-in. But before you head too … Keep reading
In sales and marketing, you’ll often hear about buyer personas – a detailed representation of the average consumer of the product or service. While part of the company’s target audience, a buyer persona offers a much more specific and individualized look into a common consumer’s unique personality, challenges and interests. It creates a fictional character … Keep reading
Four years of college have come and gone and now you are faced with the expectation of immediately jumping into your career with a full-time job. This is a daunting task for many graduates, especially for those who are unsure of what career path they want to take. If you are having trouble deciding what … Keep reading
A Common question we hear from clients is, "Our company just won this award. How can we turn it into news? … Keep reading
What is a Boolean search? Boolean logic can be used for more than just Google searching; becoming a Boolean master can help you return the best results through most social listening and media monitoring platforms. Using Boolean search, you can create custom queries to refine searches and find the exact keywords or phrases you need. … Keep reading
I was stopped at a PA Turnpike rest stop last week, gassing up for the final leg of my trip back to Philadelphia. As I began pumping, the video monitor at the pump sprang to life. I prepared myself to tune out, when an entirely unexpected thing happened. Clever business factoids – news that I … Keep reading