This is our public relations blog.
Generative AI has revolutionized the way businesses create content, analyze data, and engage with customers. Tools like ChatGPT, Claude, and Dall-E 2 offer small businesses the ability to generate marketing copy, social media posts, and even customer support responses in seconds. However, many business owners struggle to get the results they want from AI, often … Keep reading
At Buchanan Public Relations, we understand the importance of reaching diverse audiences through authentic and meaningful channels. This Black History Month, we want to shine a light on traditionally Black-based media outlets that offer businesses a valuable opportunity to connect with the African American community. While these publications may not always boast the same size … Keep reading
Super Bowls are not just about football; they are one of the biggest advertising nights of the year. As millions tune in to watch the game this year in New Orleans, brands compete just as fiercely as the teams on the field, using humor, nostalgia, and star power to grab our attention. With the cost … Keep reading
This morning, the Supreme Court upheld a federal law requiring ByteDance to sell TikTok or shut it down in the U.S by this Sunday, January 19, 2025. So, unless President Biden or President-elect Trump throws a Hail Mary, it’s looking likely that the app will be banned by the end of the weekend. Right now, … Keep reading
You’ve probably heard the phrase, “There’s no such thing as bad PR.” For decades, it has resonated across various fields, from classrooms to media circles to corporate boardrooms, implying that any attention, whether negative or positive, is ultimately beneficial. But is it really true? Can bad PR work in your favor, or is this just … Keep reading
As 2024 comes to a close, the dynamic world of social media shows no signs of slowing down. The past year brought groundbreaking trends that reshaped how people connect, engage, and consume content. Social platforms like TikTok, Instagram, and emerging contenders have become more than just tools for interaction—they are now essential components of global … Keep reading
Dear Professor: I have a bone to pick with you. After I do that, I am going to hand you a feast-on-a-platter of an idea. I think I speak for a vast portion of the public relations profession when I implore you: Please stop giving your students the silly task of locating a PR professional … Keep reading
“Yay, you graduated! Now, you’re not a student. You’re just unemployed.” Sadly, that is an actual quote that was repeated to me as my time in college came to an end. Although college graduation is supposed to be one of the most exciting times in a person’s life, without the “student” status to depend on, … Keep reading
In sports, branding and sponsorship deals have long been the bedrock of athletes’ careers. Swooshes, stripes, and other logos often define not just the gear athletes wear but also their financial support and affiliations. However, Bandit Running is looking to change all of that, by showcasing the unfair sponsorship model in athletics. Recently, during the … Keep reading
You may have noticed changes in the Google search results pages (SERPs) over the past few months. A big part of that change involves a new AI feature, AI Overview. In an April blog post (How Google’s SGE is Changing the Search Game with AI Results) we speculated how those changes may appear in search. … Keep reading