Finally Capturing the Unicorn

A few weeks ago, the perfect HARO (Help A Reporter Out, for those of you uninitiated) came through from a very high-level reporter who’s something of a Unicorn at the Buchanan PR offices. Many have pitched her; no one has ever gotten a response. This new HARO wasn’t for a client, but for Buchanan PR … Keep reading

(PR)oject America

– Justyna Wierzba I’m sitting in the Buchanan Public Relation office, writing this post and still can’t believe how it happened. But, maybe I’ll start at the beginning. My name is Justyna Wierzba and I am from ‘exotic’ Poland. I am double majoring in Economics and Communication Management at the University of Wroclaw. Throughout my … Keep reading

Dear Writers, Lose Your Style

As PR professionals, our career is so heavily focused on writing – news releases, pitches, emails, blog posts like this, etc. We are all “idea people” full of creativity. But sometimes, as creatures of habit, we can get caught in the monotonous routine of writing in the same style for each client. It is great … Keep reading

Hey Future PR Professionals, This One is For You

Landing a full-time job right after college graduation is the ultimate goal of students today, and I was fortunate enough to do just that.  I graduated from Drexel University in March, accepted an internship at Buchanan Public Relations in April, and joined the staff as its newest full-time employee in July. After being a full-time … Keep reading

Honesty is the Best Policy

One of the first lessons I remember learning as a child was that honesty is the best policy. It may or may not have taken getting grounded a few times for it to sink in, but my parents made sure that I knew it’s always better to tell the truth, even when I’ve done something … Keep reading

Surviving the World of PR

“Survivor” recently announced the cast for its upcoming 33rd season, which premieres September 21. Before I go any further, I’ll answer your question. Yes, “Survivor” is still on the air. Any time I tell people I’m a die-hard “Survivor” fan (I’ve tried out for the show multiple times and may use this blog post to … Keep reading

Public Relations vs. Journalism

It’s 10:30 a.m. in the newsroom, and our newscast has just wrapped up. That’s when the calls start. My phone lights up, as pitches and press releases begin to pop up in my inbox. I wonder what it’s like to live the life of a PR representative – to supply information and connect sources with … Keep reading

Design and PR

–Laura Tabbut On my first day at Buchanan Public Relations as the agency’s first-ever Graphic Design Intern, I wasn’t really sure what I would be doing for the company. Of course I did my research on PR firms and discussed general ideas for what I would be doing in my interview, but I was still … Keep reading

Philadelphia – Complex, Historic and Beautiful – Welcomes the DNC to Town

–Anne Buchanan The Democratic National Convention’s selection of Philadelphia for its historic convention this week is no accident. A city often overlooked between the towering shadows of New York City and Washington, D.C., Philadelphia offers convention-goers and watchers a unique experience. For starters, its historical pedigree is second to none. The fifth largest city in … Keep reading

Happy Campers: What We Learned at WordCamp NYC 2016

–Anne Buchanan and Jon Ericson This past weekend, the two of us had the opportunity to attend WordCamp NYC 2016, a gathering of WordPress users and developers from all over the world. The two-day conference was held at the U.N., which was a mighty cool venue for an equally cool event. The conference had two … Keep reading