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It’s 3 a.m., and I’m lying here in the dark, staring up at the ceiling. I’m sick and so exhausted that I’m not even sleepy anymore. My toddler, Carmen, half-sleeps across my neck, partially choking me, but I’m too afraid to wake him so I play opossum. It’s been a largely sleepless night for him … Keep reading
In our digital world, everyone is facing information overload. This is especially true for overstretched journalists tasked with sifting through hundreds of pitches and news releases from us fellow public relations professionals on any given day to find the few nuggets of information they’re looking for to include in their stories. This abundance of information … Keep reading
It’s the time of year to be thankful. Everyone’s posting their “30 Days of Thankfulness” statuses on Facebook and people are getting ready to feast around the table with loved ones. In the spirit of the season, here are four PR-related items for which I’m thankful. Media databases – At Buchanan PR (and most reputable … Keep reading
Here’s a scenario we all face now and again, especially as PR professionals. A deadline is looming, and instead of furiously typing your ideas onto your Word document, the page remains completely blank. It is a problem we know quite well, writer’s block. In a field like PR, in particular, where crafting messages and writing … Keep reading
BJ Novak, writer, actor and author, can now add app developer/CEO to his resume. Earlier this month Novak publicly launched his latest endeavor, The List App, after over a year in beta during which it was exclusively available to every Hollywood celeb you’d want as a best friend. The List App is just that – … Keep reading
As a recent college graduate, I am familiar with the bad habits that we can pick up in the world of academia, which might limit our success in the professional world. Here are seven bad habits to shake before landing your first job. Living in a bubble: While you were burying yourself in textbooks in … Keep reading
In the office, I’m known as the Weather Girl. It’s because I’m a weather geek. Glenn “Hurricane” Schwartz and I have something in common (though I’m not prone to wearing bow ties). It’s true that I do seem to be more aware of what’s about to hit us than some people. But it’s not because … Keep reading
This past weekend, I enjoyed my very last games as a Phillies Ballgirl. Man, what a wild ride! While we’re limited to a two-year tenure, these past two years have been chock full of life-changing experiences. I’ve met folks from all walks of life – cancer survivors, firefighters, tourists from around the world – all … Keep reading
Only a few months out of college and into my first “real” job in public relations, I can already say that I’ve been involved in a major PR project from start to finish. With all due respect to my incredible communications professors at Villanova, it wasn’t until being thrown into the fire here at Buchanan … Keep reading
While every public relations firm and client hopes for the best possible outcome from their partnership, even the best laid plans can get derailed. Perhaps it’s a product launch that had been central to the PR strategy, which gets postponed indefinitely, or a major feature story on the company that gets cut from the publication … Keep reading