This is our public relations blog.
Are you proud of your office? This Earth Day at Buchanan PR, I’m reflecting on our humble abode, and realizing just how proud I am to be a part of such an eco-friendly organization. Why do I find us so green, you may ask? Let me give you a little tour of our building…maybe you’ll … Keep reading
-Lauren Marano On my first day as a PR intern, I arrived at the office half an hour early, just as the first worker pulled into the driveway. I was incredibly nervous, excited, bemused and downright scared. My dad always told me, “Think it through, Lauren.” But for some reason, I couldn’t think past everyday … Keep reading
Last week, I performed a less-than-glamorous task at work – one that’s not even remotely related to PR. I may have squealed like a baby while doing it (probably among the top five grossest things I’ve ever done), but I was happy to take care of it for the agency and shared a few laughs … Keep reading
Four months ago when I began my internship at Buchanan Public Relations my mind was filled with questions. With no background in PR or the B2B industries in which the firm primarily works, I found myself inundated with new information every day. From how to build media lists to the seemingly endless string of acronyms and … Keep reading
Oh, the things you won’t learn in school. The truth is, your chances of entering a career as a young professional fully prepared and equipped with the precise skill sets expected of your position are unlikely. The world is evolving faster than ever as systems of technology, communication and collaboration improve and expand across industries. But … Keep reading
“How do you know if someone does CrossFit? Don’t worry, they’ll tell you.” As a CrossFitter, this is a joke that I’ve been told too many times, but the funny part is, it’s completely true. When I’m not in the office, chances are you can find me coaching at CrossFit Village Berwyn. From the office to … Keep reading
On the first day of journalism class at University of Delaware, one of my favorite professors told us a story that has stuck with me these many years since. He told us that when he was a fresh-faced journalist, he was tasked with interviewing Lily Tomlin, who at the time was one of the hippest … Keep reading
In the world of public relations, patience is rare. Given the fast-paced nature of the industry, we PR pros have grown accustomed to responding to almost instant turn-around requests. However, this might not be the best mindset when it comes to media relations – which is one of the most important practice areas of PR. … Keep reading
In today’s day and age, public relations needs to have a tangible return, as is the case with any business investment. However, the outcomes of a PR program, such as public perception, consumer attitudes or brand loyalty, are difficult to quantify, making PR measurement especially challenging. But, while PR measurement – given its nature – … Keep reading
— Blair Kahora Cardinal & Nicole Lasorda Vogue recently posted a story, I Don’t Look My Age and It’s Starting to Get Awkward, and it struck a chord with us; so much so, that we were talking about it for a couple of days. Our conversations always started a little something like this: Blair: In … Keep reading