A Tour of our Green Workplace
Are you proud of your office? This Earth Day at Buchanan PR, I’m reflecting on our humble abode, and realizing just how proud I am to be a part of such an eco-friendly organization. Why do I find us so…
5 Things Every ‘Newbie’ Should Know
-Lauren Marano On my first day as a PR intern, I arrived at the office half an hour early, just as the first worker pulled into the driveway. I was incredibly nervous, excited, bemused and downright scared. My dad always…
4 Ways to Go Beyond the Job Description
Last week, I performed a less-than-glamorous task at work – one that’s not even remotely related to PR. I may have squealed like a baby while doing it (probably among the top five grossest things I’ve ever done), but I…
Message Matters: A Takeaway from Four Months as a PR Intern
Four months ago when I began my internship at Buchanan Public Relations my mind was filled with questions. With no background in PR or the B2B industries in which the firm primarily works, I found myself inundated with new information every…
To My Fellow Millennials: Knowledge Was Power
Oh, the things you won’t learn in school. The truth is, your chances of entering a career as a young professional fully prepared and equipped with the precise skill sets expected of your position are unlikely. The world is evolving…
PR in the Gym and the Office
“How do you know if someone does CrossFit? Don’t worry, they’ll tell you.” As a CrossFitter, this is a joke that I’ve been told too many times, but the funny part is, it’s completely true. When I’m not in the…
Fishing for Media in a Sea of PR
On the first day of journalism class at University of Delaware, one of my favorite professors told us a story that has stuck with me these many years since. He told us that when he was a fresh-faced journalist, he…
When it Comes to Media Relations, Patience is a Virtue
In the world of public relations, patience is rare. Given the fast-paced nature of the industry, we PR pros have grown accustomed to responding to almost instant turn-around requests. However, this might not be the best mindset when it comes…
How to Leverage Web Analytics to Measure the Impact of Your Public Relations Program
In today’s day and age, public relations needs to have a tangible return, as is the case with any business investment. However, the outcomes of a PR program, such as public perception, consumer attitudes or brand loyalty, are difficult to…
The Curse of the Baby Face – It’s My Baby Face, And I’ll Cry if I Want To
— Blair Kahora Cardinal & Nicole Lasorda Vogue recently posted a story, I Don’t Look My Age and It’s Starting to Get Awkward, and it struck a chord with us; so much so, that we were talking about it for…