Public Relations

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How to Secure Media Coverage When There Are Fewer Journalists To Pitch

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Anyone who practices public relations knows how competitive it has become to secure quality media coverage these days. This is the direct byproduct of a shrinking media landscape and the explosion of technology that is constantly inundating us with information from every direction. But here’s another reason – more and more of the PR professionals … Keep reading

5 Tips for the Busy Career-Minded Millennial

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I know, I know. I sensed the proverbial eye roll as soon as the word “millennial” was mentioned. Entitled, inexperienced, obsessed with selfies − millennials seem to be branded with this negative stigma. But, there are many young adults in the professional world working hard to advance their careers and make better lives for themselves. … Keep reading

How Did We Get Here?

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During the Middle Ages, craftsmen routinely employed young people as an inexpensive form of labor in exchange for food, lodging and formal training in a trade. Perhaps today’s interns don’t work for food, but it surely can feel as though we’ve returned to medieval times when it comes to the role of the apprenticeship, now known as the unpaid internship, in preparing new graduates for their futures.

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The Horrible, Awful, No Good Week

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For those who still believe in the power and magnificence of journalism, last week was a truly awful week.

It started, of course, with the downward spiral of Brian Williams’ career after it was confirmed that he had been telling an untruth about a news reporting incident in Iraq. The same day that Mr. Williams announced he was taking himself off the air, Jon Stewart announced he was stepping down as host of The Daily Show.

The week was far from over, though, and the losses still to come took the form of tragedy. Veteran reporter Bob Simon was killed in a car accident on Wednesday night. (This, after surviving 40 days of captivity 24 years ago in Iraq.) And then I awoke on Friday to the news that Buchanan Public RelationsThe New York Times’ esteemed media critic, David Carr – who only days earlier had written about Brian Williams – had died in the newsroom, after suffering an apparent heart attack. Later on Friday, former NBC foreign correspondent Ned Colt died of a stroke in Boston.

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The Art of the Apology

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As public relations practitioners, we are masters of communication, regularly consulting our clients on what to say, how to say it and – in some cases – when to retract it. This week, venerable NBC Nightly News anchor Brian Williams is facing public scrutiny after repeatedly reporting a false story, whereby he claimed to narrowly escape enemy fire during the Iraq war.

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5 Resolutions Every PR Pro Can Use in 2015

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As clichéd as it may sound, making resolutions is a great way to reflect on the past 12 months and pinpoint areas where you can make a positive change in the year ahead. From one public relations practitioner to another, here are some of my 2015 resolutions.

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4 Christmas Tunes, PR-ified

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I don’t know about you, but my office has been filled with the seasonal sounds of the *NSYNC Holiday station on Pandora for a solid six weeks now (I’m a bit Christmas-obsessed). Although, have you ever heard a song so often that you start making up your own lyrics? Me, too (maybe I’m slightly influenced by Jimmy Fallon).

So, here you go. Four of my very favorite holiday songs, modified to fit into our PR workday.

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10 Struggles PR Professionals Know Too Well, As Depicted By Dogs

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Although I’m still a newbie in the world of public relations, there are several things I’ve already realized I will face throughout my career that will cause stress, panic, and probably even make me question my sanity. These are situations that PR professionals deal with on the regular. Allow these dogs to further explain.

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