Public Relations

In early March, AE Lauren and I attended Social Media Marketing World. We participated in dozens of incredible sessions and, as second year attendees, were amazed by how much we continued to learn. If you haven’t had a chance, check out Lauren’s blog on the value in social marketing on LinkedIn. But, I’m here to discuss the infamous TikTok and what we learned. If you’re unfamiliar with it, TikTok is a video content platform that allows users to create videos of up to 60-seconds with the ability to add filters, text and music or other popular sounds. 

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We have not attended in-person staff lunches in months. We miss “Bagel Tuesdays.” We have not heard the pups running around the office for what seems like an eternity. Now that we have adjusted to our new normal, we are looking for ways to maintain our already stellar agency culture.

Our company culture helps to keep us motivated and productive so that we can provide our clients with the best results. How employees feel about coming to work is reflected in their work product and their devotion to the company. According to Forbes, highly engaged teams generate 21% greater profitability for the business, among many other benefits. An engaged employee, in conjunction with strong workplace culture and a good attitude, is the blueprint for success. So how have we been able to keep a strong company culture and have fun with the “Zoom” versions of our coworkers? The answer is simple: de-stress, communicate, and be creative.

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-Taylor Gray and Liam McCaffery

Graduation. The culmination of your academic career. A moment in the spotlight. The chance to be recognized for your achievements, and to celebrate with friends and family alike. For the Class of 2020, however, graduation felt a little different this year. There was no Senior Week, no tearful goodbyes, no cap tossing or tassel turning.

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The news cycle is moving at a rapid pace, and it’s nearly impossible to go a day without seeing a coronavirus story. Media relations is already difficult with reporters receiving hundreds of emails a day, and the pandemic has made it even more challenging. If you’re trying to pitch a story that’s not related to COVID-19, you’ll be facing an uphill battle.

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Nearly six months ago, I wrote a blog detailing how part of being a PR professional is constant news consumption, which has shown me both the importance of empathy in communication and that our country deeply lacks it. Ironically, as we fast forward to today, our current situation has forced us into a unique new reality where there has been an abundance of empathy – for those on the frontlines, for those who have fallen ill, for those who have lost their jobs and for anyone impacted by this virus.

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