Public Relations

This is our public relations blog.

Shark Week: A Master Class in Building Audience Loyalty

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For one week each summer, sharks take over the airwaves on Discovery Channel. Now in its 33rd year, Shark Week is the longest-running program in cable television history. So, how did Shark Week amass such a dedicated following to return year after year? Read on to learn about the three ways in which Discovery got … Keep reading

How To Turn Attorneys into Thought Leaders

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People often want to know how we get our attorney clients quoted in high-visibility publications. While there is no single way to develop a media relations program for a law firm, our best practices have allowed us to build robust strategies that have successfully positioned many of our attorneys as thought leaders. The term ‘thought … Keep reading

What Makes a Partner a Good Source for the Media?

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Pitching attorneys to the media as subject matter experts is an effective way to bring exposure to a particular law firm or practice. While pitch topics may not always be law-focused, partners can still bring a unique perspective to the media landscape while highlighting their expertise. However, depending on the size of the law firm, … Keep reading

Want More Women Leaders? Look to the White House

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It’s no secret that public relations is a female-dominated industry; according to a 2018 survey in the Public Relations Review, roughly 75 percent of PR jobs are held by women. But the higher up the ladder you get, the faster those numbers start to fall. The same study notes that just 20 percent of senior … Keep reading

Maintaining Employee Morale Through the Pandemic

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Towards the beginning of the pandemic, employers were pushing out messaging that revolved around the importance of building a strong company culture. In a previous blog, I even shared several tips on how to maintain company culture during this pandemic, but there has been a significant shift in the narrative for communicators. Nobody could have … Keep reading

What Our Leaders—Past and Present—Can Teach Us About Communicating

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The Presidency of the United States is the Highest Office in the Land and with a new administration poised to begin in January, we’re going to take a look back at presidents past—and the current president-elect—for some best practices on how leaders can be effective communicators. Be Calm. In January 1986 the nation watched, horrified, … Keep reading

Communications on Election Day: What’s the Best Approach

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Even if you lived under a rock, I’m confident you would still be aware that Tuesday is (finally) Election Day. It’s nearly impossible to read the news or go on social media without seeing stories about the candidates or posts encouraging you to vote. If you’re in a battleground state like us, you can’t even escape with television, as nearly every commercial break is full of political ads. On Election Day, you can expect all of this to be at an all-time high.

What does this mean for communications professionals?

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How To Wow a Prospect From Behind a Mask

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Our team had a new experience this week. We pitched for a piece of new business, in person, wearing masks the entire time. Let me tell you, it was a surreal experience. We’ve spent the last seven months working remotely and connecting with one another and clients only by Zoom or conference call. The day … Keep reading

The Dangers of Trying to Time the (Media) Market

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We recently encountered a client situation that is becoming increasingly common. Our client, a global consultancy, wanted our help in raising awareness of a newly elevated practice at the firm. The division is in high demand for its expertise in helping companies structure safe workplaces during COVID. All good, right? Until the client asked: “How … Keep reading