Name: John Reynolds
Title: Account Executive
Date Started at Buchanan PR: November 2015
Favorite Part of Working in Public Relations: I love everything about media relations. There is a lot of strategy involved. I spend time researching reporters – everything from what they cover to what interests them – to make sure I’m confident my pitch is relevant for them. And while you get plenty of negative responses, there’s an adrenaline rush when you succeed in securing an opportunity. The final prize is reading a story in which your client is quoted, and knowing you got exposure for your client while helping the reporter do his or her job.
Tip for Other Public Relations Professionals: Remember, reporters are people too. You want to avoid sounding like a robot when you speak with the media. This doesn’t mean you should act like a reporter is your best friend, but if there’s a way to add some personality to your pitching, you should absolutely do it.
Most Memorable Moment at Buchanan PR: My most memorable moment at Buchanan is actually a full day – August 3, 2016. Account Supervisor Meg and I had two major events that day. In the morning, we announced the launch of three companies, clients InClinica, SkinJect, and Velocity Fund. Hours later, we rushed to Center City, where we worked an event for our client, the World Affairs Council of Philadelphia, as they were awarding then-Vice President Joe Biden the 2016 Atlas Award. It’s hard to forget a day that you spend working with the Secret Service.
Pet Peeve: Slow walkers.
Guilty Pleasure: I’m obsessed with the TV show Survivor. Yes, that show is still on. I’ve tried out numerous times, and will continue auditioning until I get cast. I also re-watch old seasons regularly, even though I know the results and know who gets voted out in every episode.
Favorite After Work Activity: I go to CrossFit every day after work, to both work out and coach.