These days, it feels like everything we see is an ad. A trusted influencer loves this Amazon top? Ad. A Kardashian posts about the brand they’re wearing? Ad. A post from a popular X account about a new movie or…
Good taste and notable presentation – important factors to consider both when whipping up a dish, and when constructing a marketing campaign in the food and beverage industry. Marketers have reached new heights when it comes to creating engaging, memorable…
Writing, like public relations, is a craft. It is a craft that constantly changes, improves, and develops. You may still think that more words are better, perhaps because of your school days when teachers would assign word/page minimums. However, I’d…
By: Meg Yocum & Mikayla Ickes The other week, the BPR team attended the annual Social Media Day PHL conference to learn about the latest trends in social media practices for businesses. Social media is an ever-evolving landscape, where algorithms…
– Megan Noll
Social media has managed to work its way into nearly every aspect of our lives – we get our news from Twitter, socialize on Facebook and get a glimpse into other people’s worlds on Instagram. Expanding beyond our personal lives, social media continues to play a key role for businesses, as well.
More than 90 percent of medium and large businesses have been using social media in their marketing plans for at least five years, according to a recent survey. However, when it comes to small businesses, there are still 24 percent that have no social media presence at all. These companies are missing out on an easy way to build brand awareness and transparency and establish themselves as thought leaders in their fields.
– Colleen Brown
Video and photography are playing an increasingly integral role in how public relations companies are telling stories. However, this service can be tricky for companies that don’t specialize in shooting. Despite the ease of shooting from our smartphones, there is much more that goes into producing a professional photo or video. Here are some tips and tricks you can use from shooting to editing, as well as a handy cheat sheet of terms you may encounter as you begin your video practice.
– Jane Ross
Strawberries and cream. Grass courts. White uniforms. Yellow tennis balls. The Championships.
Few events are as recognizable as Wimbledon. I’ve been watching Wimbledon (and all of the tennis Grand Slams, for that matter) as long as I can remember. My mother, a tennis lover, instilled a deep appreciation for the game in my family. It seemed only right that when my family took a trip to London, my mom found a way to get us to Wimbledon.
From data breaches to being called out by the #MeToo movement, countless companies have found themselves in the spotlight recently for the wrong reasons. The power of social media and a 24/7 news cycle make ignoring a potential PR crisis costly, and next to impossible. And once damaged, a good reputation can be difficult to recover.
“While a company may not be able to completely inoculate itself against a future crisis, it can take steps to minimize the chance it will devolve into a public relations disaster,” said BPR President Anne Buchanan in a recent PRGN blog post that stressed the importance of planning, training and a rapid response.
As companies strive to expand their digital footprint, and with presence on social media a growing priority, it’s never been a better time to invest in public relations. BPR President Anne Buchanan offered nine good reasons in a Public Relations Global Network blog post last week.
For a company to succeed, it must understand its target audience. Yet that can be one of the most challenging tasks to master. Alexandra Dinita, General Manager of Free Communication in Romania, shared some insight in a recent Public Relations Global Network blog post.
“One cannot generalize about “audience,” Ms. Dinita cautioned. “The very idea of an interlocutor, public or individual, is so nuanced and has so many underlines that it is virtually impossible, nowadays, to extract universal truths about a public, regardless of its type.”