I just returned from the semi-annual gathering of the Public Relations Global Network – an independent network of 40 public relations firms from around the world to which Buchanan PR belongs.
It’s a veritable United Nations when we assemble to discuss our agencies, how we can work together to benefit our clients, and what keeps us up at night.
It’s also rather remarkable how consistent client needs and challenges are, no matter the continent on which they are headquartered.
At this meeting in Mexico, we were fortunate enough to welcome two, new members to our fold – CROS Communications in Moscow, Russia, and Perfect Relations in Mumbai, India. Both of these markets are exploding in growth. In fact, when I asked Maria Mordvinova of CROS which area of PR was expanding the most in her market, she was unable to identify a single stand-out: “Because everything is growing so fast in Russia, all types of PR are in high demand.”
Two trending themes wove through our conference: social media and the move toward integrated marketing communications. Most of the agency principals I spoke with identified one of these two trends as being the most significant in their market.
After three days of meeting with some of the smartest PR minds around the globe, I am reminded once again that the world truly is flat.
Anne – all good thoughts. I come back from these conferences re-energized by the business of PR and, like you, realizing, the world is getting smaller and smaller. But how wonderful that within that small world there is such diversity. Cheers, David
Having the global connection has allowed PRGN members access to some of the most creative and strategic minds in the field of public relations around the world. Fortunate to have the best environmental communications, investor relations, crisis communications, and social media experts at my disposal.
Sorry, I could not join you folks in the meeting. I was on my way then to India. more specifically, Marriot’s opening of its 500th Marriott branded hotel in Pune.The 414 -room Marriott Hotel and Convention Centre is the biggest in Pune today. Pune is the 8th largest city in India. The rapid growth in business, investment, infrastructure work and tourism spells exciting propsects for businesses including PR companies. While I was there I spoke to Varsha our PRGN partner of Aspire Communications. Finally, a warm welcome to our two new partners, Cros Communications and Perfect Communications.
Boh Tiong
It is always a treat to be with such a smart, international crowd. I am always interested to learn how different — and how similar — PR can be practiced around the world.
I came back with a lot of ideas! Great meeting!
Our international meetings are as always both – a great knowledge transfer and enormous number of inspirations.
Great experts! Great ideas!
It was great for HWB to be in Cancun with the network. Looking forward to hosting in 2012. Welcome to the new members from India and Russia.
I agree that it is remarkable how the client needs and challenges are so similar around the world that we can help one another no matter what country is our base of operations. And welcome Perfect Communications and CROS, we look forward to benefitting from your insights and expertise.
Sorry, I could not join you folks in the meeting. I was on my way then to India. more specifically, Marriot’s opening of its 500th Marriott branded hotel in Pune.The 414 -room Marriott Hotel and Convention Centre is the biggest in Pune today. Pune is the 8th largest city in India. The rapid growth in business, investment, infrastructure work and tourism spells exciting propsects for businesses including PR companies. While I was there I spoke to Varsha our PRGN partner of Aspire Communications. Finally, a warm welcome to our two new partners, Cros Communications and Perfect Communications. Boh Tiong
Anne – all good thoughts. I come back from these conferences re-energized by the business of PR and, like you, realizing, the world is getting smaller and smaller. But how wonderful that within that small world there is such diversity. Cheers, David