Should we ‘go digital?’ What are digital services? Should we offer digital services? Are we still a public relations firm if we do? These are questions that leaders in the public relations world are fervently discussing with their teams…
If you’re anything like those of us here at Buchanan PR, your day is already jam-packed writing pitches, coordinating interviews, and producing content for your clients. There is hardly time in the day to fit in anything extra, much less…
You may want to think twice before sending that email to your crisis client. Recently, the Pennsylvania Superior Court ruled that a company’s correspondence with its public relations firm with regard to legal advice is not protected under attorney-client privilege,…
The last couple of months at BPR have been an exciting flurry of new cameras, lenses, audio equipment and learning experiences. As demand for video increased, it quickly became apparent that while building a new program, we needed to implement…
As a former broadcast journalist, I never put much thought into the function of video outside a news room. I worked with video every day, but I took the marketing and public relations potential for granted. In fact, while the…
It’s 10:30 a.m. in the newsroom, and our newscast has just wrapped up. That’s when the calls start. My phone lights up, as pitches and press releases begin to pop up in my inbox. I wonder what it’s like to…