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PR Pros, It’s Time to Pay Up: #SubscribeToTruth

For those of us in the profession of public relations, the rise of fake news and the attacks on legitimate media outlets have been deeply disturbing. The Code of Ethics developed by our industry’s leading professional association, PRSA, calls out…

PR Pop Quiz: When is a Product Launch Not a Product Launch?

This week’s launch of Microsoft’s long-anticipated Windows 10 has sent us down memory lane. In the last two years, we have been asked to help four or five companies either launch their new business or introduce a new product. With…

Thank You, Arianna Huffington

I got eight hours of sleep last night. And I have Arianna Huffington to thank for it. Two nights ago, our entire team attended a World Affairs Council of Philadelphia event at which Arianna Huffington was the featured speaker. A…

The Horrible, Awful, No Good Week

Last week was a very bleak week for journalism — both for those who report the news and those who depend upon it to shape their world views. President Anne Buchanan has some reflections.

15 Changes I’ve Seen in 15 Years

As I celebrate the anniversary of my agency, here are 15 big changes in Public Relations I’ve witnessed in the last 15 years.

Continuing Education in PR: Options and Opinions

Here at BPR, two of our staffers chose to pursue advanced degrees: one obtained an MS in Communications Management, and one earned an MBA. What follows is an overview of their respective experiences that we hope can serve as a guide for practitioners currently pondering a return to the classroom.

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