Our team had a new experience this week. We pitched for a piece of new business, in person, wearing masks the entire time. Let me tell you, it was a surreal experience. We’ve spent the last seven months working remotely…
We recently encountered a client situation that is becoming increasingly common. Our client, a global consultancy, wanted our help in raising awareness of a newly elevated practice at the firm. The division is in high demand for its expertise in…
Several weeks ago, I embarked on a solo bike ride on one of my favorite bike trails – The Great Allegheny Passage in southwestern Pennsylvania. My plan was to bike 15 miles out and back, for a total ride of…
For those of us in the public relations business, the last week has been a 24/7 blur of news consumption, hasty plans, and non-stop work for clients. At the same time that we have been crafting coronavirus responses for clients,…
(Or, "Why Do We Always Get Invited to the Party So Late?") In the last ten days, we have received two phone calls from prospective clients seeking PR support for upcoming initiatives. In both cases, they were calling us months…
When I began my public relations career three decades ago, there was a certain – shall we say – hierarchy to various terms used by our profession.
At the mega-bank where I worked, the items we issued from the Corporate Communications Department were always referred to as news releases. Never as press releases.
The term “news release” carried with it a certain cachet, a level of importance, a tone of gravity. That was what serious public relations professionals called the news they issued.
INTERNED IN: 2013
EDUCATION: Temple University, 2012, B.A. Communications with a concentration in PR
I recently returned from Toronto, where I attended back-to-back conferences with some of the smartest PR leaders I know. PRGN (Public Relations Global Network) hosted more than 40 PR firm owners from around the world. That was followed by Counselors Academy, a gathering of 150 PR firm principals (including some of our peer firms here in Philadelphia).
Crisis communications practitioners spend large chunks of time on communications – drafting holding statements, scripting key messages and tweaking media statements.
But it’s just as important to spend time thinking about what could – and should – happen, if a news team were to show up on your company’s (or client’s) doorstep during a crisis.
I recently returned from Japan, where I traveled to attend the fall meeting of the Public Relations Global Network. PRGN marked its 25th anniversary at this conference. This was an especially meaningful milestone to me, as we – along with…